inflight cinema

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in-flight cinema
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todays flight plan.

• routes
• partners
• audience
• in-flight experience
• offer
• summary

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virgin atlantic routes
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worldwide partners

• Virgin Atlantic award winning, innovative airline
  serving 29 destinations worldwide
• Spafax creating a tailored entertainment
  experience for air travellers on 20 of the
  worlds major airlines
• Pearl Dean the greatest name in cinema
  advertising for over 50 years

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in-flight experience

• state-of-the-art digital entertainment system
• free choice of 50 latest release/classic movies
• available in economy, premium upper class
• commercials scheduled before each movie

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destination

• captive audience relaxed environment
• wide choice of the latest movies
• familiar fun PD brand association
• weve even developed PD branded choc ices!

our mission to create a uniquely fun cinematic
viewing experience
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in-flight viewing patterns

• average medium/long haul flight 9 hours
• 500,000 passengers per month
• 2.5 movies average per passenger
• 4.5 hours average passenger viewing

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recent advertisers
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what does a Virgin flyer look like?
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passenger traffic

• 70 of passengers are British
• 46 are 25-44 yrs old
• 82 ABC1
• 60 earn 40K plus

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spending power

• Virgin flyers are almost 50
• more likely to pay more for
• products that make life easier
• including new technology etc

46 are more likely to wear designer clothes
Source TGI GB 2008 Base all airline flyers
Base All adult respondents
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finance

• 144 more likely to have personal loans of 15K
• 26 more likely to have used a loan to buy a car
• Virgin flyers are 24 more likely to own a Visa
  card
• 32 more likely to use their credit card
  regularly
• 4 times more likely to collect air miles through
  travelling

Source TGI GB 2008 Base all airline flyers
Base all adults
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cars as another key category

• 64 more likely to buy a car from new
• 60 more likely to have a company car

twice as likely to own an Audi, BMW or Mercedes
than the average adult on any other airline
Source TGI GB 2008 Base all airline flyers
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Summary

• Virgin flyers are high earners
• buy upmarket goods services
• regular loyal Virgin Atlantic flyers
• Virgin Atlantic flyers enjoy a high disposable
  income/lifestyle and are not afraid to take risks

Source TGI GB 2008 Base all airline flyers
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checking in

• monthly rates 30 29,000
• 45 38,000
• 60 46,000
• minimum campaign period 3 months
• other opportunities available
• format digibeta master tape - copy deadline 7
  weeks

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other opportunities

• brand partnerships sponsorships available
  for their luxurious 11 million Virgin clubhouse
  lounge at London Heathrow

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on Virgin Atlantic the sky is no limit

• a fun unique viewing experience
• state-of-the-art equipment
• operated by experienced industry partners
• additional customer interaction
• delivering fantastic passenger impact

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check in now open