Bret McKenna Alana Abellera

1
Brand Audit
CASCADIA COMMUNITY COLLEGE
Bret McKenna Alana Abellera
Sehnaz Akkoc Tetsu Hirano
2
Background

• 80 enrolled in general education and transfer
  classes
• Programs
• Academic Degree
• Professional Technical Degree
• Professional Technical Certificate

• Newest of 34 Community Technical Colleges in
  Washington
• Vanguard Learning Colleges Project
• 1500 Students
• 150 Running Start Students

3
Introduction

• Students
• Potential future students at UW Bothell
• Location
• Joint Campus
• Faculty
• Input concerning student views
• Individual comments

4
Research Methodology

• Students
• Questionnaire
• Qualitative
• Think, See, Hear, Know, Learned
• One-on-One Interviews
• Email
• Suppose you were in charge of UW Bothell, what
  would you do to promote Cascadia students to
  transfer to UW Bothell?

5
Research Methodology

• Faculty
• Discussion Guide
• Qualitative
• Personal Interview Format
• Written and Tape Recorded
• Do Cascadia students believe that they have a
  better chance of transferring to UW Bothell over
  other community college students?

6
Faculty Findings

• Perspective on What Students Think
• Attend because of Location
• New, technologically advanced
• Many will transfer to UW Bothell or UW Seattle
• Class size will be like Cascadia
• Website creates an association
• Easy to get info on UW Bothell because it is
  located next door
• Cascadia students have a better chance of
  transferring to UW Bothell

7
Student Findings

• Cascadia Community College
• New School
• Location
• Joint Campus
• University Resources
• Foundation for Further Education
• Personal Attention
• Less Expensive Tuition

8
Student Findings

• Universities
• Desired Program Present
• Higher Level of Learning
• Prepare for Careers

• Social Activities
• Technological Resources
• Cost
• Prestige

9
Student Findings

• Dont Know
• All Program Offerings
• What Classes Transfer
• General Info. About UW Bothell
• History of UW Bothell
• Tri-Campus System

• Know
• Two year university
• Professor Accessibility
• Small Class Size
• Access to Technology
• Business Program well known

10
Student Findings

• Think
• Interest in Attendance at UW Bothell
• Location/Convenience
• Programs Offered
• Not Enough Programs Offered
• Standards of Education
• I rather go to UW Seattle because
• its better

11
Student Findings

• Seen
• UW Bothell buildings
• Website
• Bookstore
• Library

• Not Seen
• Sit in on UW Bothell class
• Program Guides
• Time Schedule

• l like it, very informative

12
Student Findings

• Heard
• Business Program
• close to home and they offer the business
  Finance Degree
• Lack of Exposure to UW Bothell
• Counselors
• Faculty

13
Student Findings

• Learned
• More Info. on UW Bothell desired
• No likes/dislikes because of insufficient
  knowledge about UW Bothell
• I dont know very much, but I strongly wish to
  learn more

14
Recommendations
Promote Awareness

• Visual Aids Posters and Pamphlets.
• Program Offerings, Information on Info Sessions,
  Who to Contact for information, Small Class Size,
  Quality of Education.
• Cascadia classrooms, library, student government
  building, and student lounges.

15
Recommendations
Transfer of Credits/Classes

• UW Bothell and Cascadia need to work together to
  finalize a transfer program
• Students assume classes transfer automatically
• Transfer program would allow students to spend 4
  years on campus here
• Easy transition from Cascadia to UW Bothell

16
Recommendations
Degree Programs

• Promote Current Program Offerings
• Promote Future Programs in the works
• Look into offering
• Complete Teaching Program
• K 12
• Environmental Science Program

17
QUESTIONS ?