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Welcome to the Official Launch of

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Guest Speaker / Celebrity Presenter a secret! Watch out for the WoW' Factor also! ... Gallery Jersey's Style Magazine. Swarovski. Thank you ALL! What are ... – PowerPoint PPT presentation

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Title: Welcome to the Official Launch of


1
  • Welcome to the Official Launch of
  • The Chartered Institute of Marketing Awards 2007
  • What Makes a Winner?
  • Thursday, 14th June 2007

2
  • Presenters
  • John Henwood MBE and Beverley Le Cuirot
  • President and Chairman CIM Jersey Branch
  • Guest Speaker
  • Malcolm Lewis, Longueville Manor
  • Winner of the 2006 Marketing Achievement and
    Public Relations Campaign Awards

3
  • Our Aims for This Evening
  • To officially launch The Awards 2007 and to thank
    our Sponsors
  • To confirm the Awards categories, outline the
    Criteria for Entry and share Top Tips
  • To advise Important Dates and Deadlines
  • To invite you to Reserve your Table(s) for the
    Awards Ceremony Gala Dinner
  • To network with Marketing colleagues

4
  • What Stays the Same
  • Recognising Marketing Excellence in Jersey
  • Highly prestigious Awards
  • Largest of its kind in the Western Hemisphere
  • Last year more than 50 entries
  • 500 people at the Awards Ceremony Dinner

5
  • The Categories
  • All categories remain with a little refinement
    and enhancement!
  • Ten in total submissions invited for nine
  • Student Marketer of the Year students with
    highest overall grades in the CIM Professional
    Certificate, Diploma and Postgraduate Diploma

6
  • Categories for 2007 - continued
  • Best Marketing Campaign on a Low Budget the
    best campaign within a budget of 10,000
  • Public Relations Campaign of the Year the best
    campaign aimed at the various publics an
    organisation deals with including employees,
    media and local community

7
  • Categories for 2007 - continued
  • Best Use of New Media the best use of new media
    including internet, email marketing, text
    messaging, etc
  • Best Use of Traditional Media a well thought
    out campaign using one or more traditional media
    selected according to the target audience

8
  • Categories for 2007 - continued
  • Best Relationship Management Programme the best
    example of a campaign aimed at existing customers
  • Introduced in 2005
  • Re-named in 2007 to highlight this important
    revenue source

9
  • Categories for 2007 - continued
  • Best Use of Brand introduced in 2006 to
    recognise the internal and external delivery of a
    brand and the ultimate effect on shareholder
    value
  • VERY topical this year Jersey AND 2012!!

10
  • Categories for 2007 - continued
  • Best Agency of the Year also new in 2006 to
    recognise the contribution made by local agencies
    Judges will be looking for the Agency which has
    made the greatest contribution during the year
  • Entries invited from Clients AND Agencies in
    2007, however Clients must endorse the entry

11
  • Categories for 2007 - continued
  • Best Integrated Marketing Campaign newly
    positioned for 2007 - the entry that best
    demonstrates how a planned approach to marketing
    adds value to a business
  • Marketing Achievement of the Year Award the
    campaign which, in the judges opinion, best
    illustrates the creative and marketing talent in
    Jersey

12
  • What Does Winning Mean?
  • A few words from a Winner
  • Please welcome Malcolm Lewis of Longueville Manor
  • Winner in 2006 of the Public Relations Campaign
    and the Marketing Achievement of the Year Award

13
  • Turning to 2007
  • Categories remain broadly the same, with a little
    refinement and clarification
  • Jersey agencies and marketing depts are
    encouraged to enter to demonstrate the marketing
    and creative talent in the Island
  • High profile, international campaigns are
    invited, alongside local charity campaigns

14
  • Awards Ceremony Gala Dinner 11th Year
  • To be held at the Hotel de France
  • Friday, 2nd November 2007 Hold the Date!
  • 75 per ticket - tables of 12 go on sale to
    Members from this evening
  • Guest Speaker / Celebrity Presenter a secret!
  • Watch out for the WoW Factor also!!

15
  • Our Sponsors in 2007
  • All made possible by our Sponsors who we would
    like to thank
  • Delta Conference Systems
  • The Beach Communication
  • New in 2007 Bromley Sanders and Direct Input
  • And for the last 10 years, Jersey Telecom

16
  • And our Sponsors Tonight!
  • Gallery Jerseys Style Magazine
  • Swarovski
  • Thank you ALL!

17
  • What are the Judges Looking For?
  • They want to be wowed!
  • Let the creative SELL to them
  • Less is More grab their attention in first 30
    secs!
  • READ the Application Form!
  • Provide clear measurement data against objectives
  • Provide printed entry and also material on CD

18
  • Important Dates
  • Campaign to have been launched in 2006 upto date
    of entry in 2007 (with enough time to have seen
    results)
  • Entries to Carla Harris at Jersey Finance
  • To be received by 5pm Monday, 3rd September at
    the very latest

19
  • The Awards 2007 are now Officially Launched!
  • Thank you for listening
  • Any Questions?
  • Good Luck!
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