Nursery and Garden Center Operations

1
Nursery and Garden Center Operations

• Chapter 4

2
objectives

• Get 100 of customers to see 100 of your product
• Usually 80 consumers see 20 of product

3
suggestions

• Retailer decides where the consumer will go in
  the garden center
• Climate zones temperature and lighting

4
Steps to your place

• Parking lot
• Transition zone entering
• Shop experience products
• Transition zone plants
• Plant area
• Check out
• Parking lot

5
Rules parking lot

• 15 spaces per hundred of cars expected per day
• Overflow in the spring
• Provide enough room for cars and trucks to park
• 9 feet wide and 20 feet long
• Aisles wide enough
• Handicapped parking 12 feet

6
Foot traffic

• Enter on the right side of shop
• Entrances, exits, cash points
• Pig trough retailing
• Shop the shop

7
layouts

• Grid
• Informal or Boutique
• Bounce your customers
• Maximize sight lines
• Destination departments
• Butt Brush 40 product 60 browsing space
• Racetrack 9 feet wide

8
conclusion

• Consumers need space or they will feel
  overwhelmed by too much product