Chapter Four: Taking Marketing to the Net

1
Chapter Four Taking Marketing to the Net

• Alyssa Bukowski
• Bridget Henne
• Lauren Rothe
• Nicole Walsh

2
Topics

• Bricks Clicks
• E-Learning
• Professionals Marketing Online
• Cause Marketing

3
Readings

• Clicks, Bricks, Bargains Online Retailing
• www.walmart.com www.target.com
• Riding the E-Learning Curve
• http//www.crn.com/
• Ziggs, Inc. Introduces Global Search Marketing
• http//www.ziggs.com/
• Online Donations on the Rise
• www.redcross.org www.cancer.org

4
Relation

• Bricks Clicks
• Convenience
• Shopping comparisons
• E-Learning
• Cost Convenience
• Added benefit to a Universitys offerings.
• Professionals Marketing Online
• Search Monitoring Service for Professionals
• Premium listing for names
• Cause Marketing
• Gain recognition
• Highly profitable