Consumer Health

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Consumer Health
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I. Consumer

• A person who buys or uses products or services

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II. Consumerism

• The practice of making well-informed purchases.

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III. Advertising

• A form of selling in which individuals are
  informed of products and services

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IV. Advertisement

• A paid announcement.

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V. Commercial

• An advertisement on television or radio.

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VII. Media

• Various forms of mass communication such as
  television, radio, magazines, and newspapers.

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VIII. Bandwagon Appeal - Everyone else has it, so
should you. IX. Brand
Loyalty Appeal - A particular brand is better,
and to get anything else would be
cheating yourself. X. False Image Appeal - Using
a certain product will give a certain
impression.
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XI. Glittering Generality Appeal - Benefits of
the product are greatly
exaggerated. XII. Humor Appeal - Use of a
humorous slogan, jingle, or cartoon to
keep the consumers attention. XIII.
Progress Appeal - New and improved.
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XIV. Reward Appeal - Special gift or reward for
purchasing the product. XV. Scientific
Evidence Appeal - Results of surveys or
lab tests to provide confidence. XVI. Snob
Appeal - Convinces people that they are worthy
of a product or service because it is
the best. XVII. Testimony Appeal -
Promotion by a well-known
person.