Adbusters

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Adbusters

• Media Criticism With Style

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Mission Statement

• We are a global network of artists, activists,
  writers, pranksters, students, educators and
  entrepreneurs who want to advance the new social
  activist movement of the information age. Our aim
  is to topple existing power structures and forge
  a major shift in the way we will live in the 21st
  century.

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Adbusters Site Evaluation

• Make sure that you have a pen or pencil, notebook
  paper and your blue half sheet out before you
  begin scrolling through the slides.
• Look at all the ads, and then return to those
  that interest you most to do the evaluation
  assignment described on the blue sheet.

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Commonly Used Advertising Techniques

• Bandwagonad shows many people enjoying a
  product message is that if you use the product,
  youll be in or popular joining the
  crowd/being accepted shown as positive
• Weasel word claimad uses a modifier that makes
  the word following it virtually
  meaninglessexamples are virtually, like, and
  can be.
• Endorsementfamous person claims to use the
  product idea is that viewers will want to
  emulate that person
• So Whatthe ad brags about a quality of the
  product that really isnt that important or
  impressive

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More Ad Techniques

• Were Unique and Differentad claims their brand
  of a common product is different than other
  brands of the same item
• The Vague Claim or Adads offer images that make
  it hard to tell whats being advertised
• Scientific or statistical claimad uses numbers,
  scientists, charts, etc. to make it look like the
  product has some scientific validity or merit

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More Ad Techniques

• Compliment the consumerad tells user they are
  special or smart or beautiful because they choose
  that product
• Rhetorical questionad uses a question that the
  viewer is supposed to answer in a way that
  affirms the value of the product
• Emotional claimad manipulates viewers
  emotionsusually patriotism or nurturing instinct.

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Adbusters

• Fashion Subvertisements

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Adbusters

• Tobacco Subvertisements

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Adbusters

• Alcohol Subvertisements

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Adbusters

• Food Subvertisements

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Adbusters

• Miscellaneous Subvertisements

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