EDUCATION

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EDUCATION PROFESSIONAL TRAINING The
International Dimension Conference

• A case in question
• EDUCATION
• A compromise between
• poor and rich.
• By Dr Muhammad Farmer

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The Middle Path

• Poverty is not something that one should be
  ashamed of,
• neither should one be happy by becoming rich.
• One that draws a line between poor and rich
• is endued with knowledge to live a life in
  serenity.
•  
• Muhammad Farmer 2004

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The BITE Tour

• I will be sharing the successful tour of the
  British Institute of Technology E-commerce Ltd
  (BITE) in India with you. This trip was partly
  funded through the Passport to Export scheme by
  UKTI. I will be discussing how we planned, our
  aims and objectives, our strategies, the target
  states and preparation

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The British Institute of Technology E-commerce

• The British Institute of Technology E-commerce
  Ltd (BITE) is a centre for academic research,
  education, development and solutions. Our aim is
  to provide academia with an advanced knowledge in
  the fields of business management, technology and
  electronic commerce while enhancing industry with
  the skills and manpower.

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Aims

• To reach as many students as possible and convey
  the technology e-commerce message of BITE
• To develop an understanding of Colleges and
  Universities
• To understand their education system
• To understand the IT industry for outsourcing
• Meeting with education ministers
• To see the Taj Mahal

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Objective

• Recruit suitable students to progress onto BITE
  Courses
• Have a memorandum of understanding with
  Universities and colleges
• Develop an understanding as to how students are
  educated
• Develop a partnership for outsourcing

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The Planning

• UKTI contacts etc
• British Council contacts
• Arranging meetings through Education Consultants
• Existing contacts
• Direct meeting arrangements by calling the
  organisations or institutions
• Spot admissions
• Internal flight arrangements

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Target Cities

• Delhi
• Ahmedabad
• Baroda
• Bombay
• Nagpur
• Indore
• Bangalore

• Chennai
• Bhuboneshar
• Orissa
• Coimbatur
• Calcutta
• Hyderabad
• Warrangal

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Who to Contact

• Local Education Consultants in each city
• Education departments in India
• Universities and Colleges
• Business Organisations
• Education Ministers

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Meeting with Education Ministers
Education Minister for Maharasta
Education Minister for Andhra Pradesh
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The strategy

• To achieve maximum benefit from the tour we
  should keep to the plan.
• Develop a coordinated marketing plan with the
  help of specialists in Marketing from India Mr.
  Inayath Khan and from UK Mr. Graham Jarvis.
• To balance the marketing for education and
  commercial sector by visiting the selected
  institutions and organisations.

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Media Advertisement

• We where able to place media advertisements two
  weeks prior and during the weeks we where there.
•  Media advertisement in India is very expensive,
  so watch out.
• We utilised our education consultants by having
  them do some field work. i.e visit the higher
  education Colleges and Universities and talk to
  faculty members and students about our tour and
  presentation. This I felt was the most successful
  way in reaching the target audience directly.

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The Beginning

• Our journey to India was a unique and highly
  rewarding and intuitive tour. We started work
  from the time we landed in Delhi. My first
  lecture and presentation was at the Aligarh
  Muslim University. I was quite amazed how the
  old imperial buildings have survived the tropical
  weather. I can only relate this unique Institute
  to the likes of Cambridge for it had the most
  outstanding environment, with an aroma for
  learning. Many students and lecturers riding on
  their bikes and the people on rickshaws.

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The First Seminar

• The seminar was based on my lecture on Internet
  Security and how BITE is tackling this area in
  terms of development and education. The amazing
  thing that struck me was that most of the staff
  where either qualified from the UK or US. Maybe
  this a learning curve for us to go and study in
  other parts of the world to understand how other
  communities live and work.

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The Second Seminar

• Seminar at the Indian International Centre where
  over 200 people attended. The audience was a
  mixture of students, parents, businessmen,
  lecturers and scholars. This seminar was
  organised by Professor Dr Zaidi and ex-principal
  of the Central University of India.
•  
• Meeting with the Vice Chancellor of the Central
  University of India. This meeting was very
  fruitful and the talks ended with an assurance
  for future collaboration with the school of
  computing, management and teacher training.

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Delhi to Ahmedabad

• Meeting with Education Minister, Local college
  principal, and seminar at the Land Fortune Hotel.
•  
• Visit to colleges and higher education
  institutions
• This continued throughout the tour.

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Who did we meet?

• Lecturers
• Professors
• Students
• Large organisations Outsourcing Organisations
• Parents Guardians
• Ministers of Education
• In Maharasta Hyderabad
• Minister of Tourism
• Hyderabad

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The Lessons Learnt

• This tour was a success story for The British
  Institute of Technology E-commerce and a unique
  way for developing an understanding why the
  Indian students are very focused towards higher
  education.
•  
• It seems that the uptake of HE in UK is dropping
  and the government needs to motivate people
  through incentives and grants.

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Conclusion

• A compact tour developing from strength to
  strength and a journey that will stay in the
  diary of my memory for as long as I live.

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Thank you

• Q A