Running Apparel

1
Running Apparel Prepared by Wilson Tsang
2
Trends of today sportswear

• Warmth and protection Fabrics been designed to
  heat balance between body and surroundings. In
  protection, stain resistance, wind protection has
  also seen some interesting developments.
• Well-being Well-being is a key trend in the
  fabric market, and is important as a way of
  adding value to standard products. Fabrics that
  benefit the skin are important, but there are
  also developments designed to help medically as
  well.
• Soft shell Soft shell developments have been
  strong in the active market for a few seasons
  now, but the latest developments are proving that
  the trend is fast becoming an industry standard
  and, in many cases, a necessity, rather than just
  an interesting trend
• Smart textiles The growth in electronic
  textiles, or smart textiles, has enabled it to
  become a strong trend in activewear, and one that
  is likely to keep growing. Innovations in
  lighting and entertainment will drive trends in
  the market for high-end products with added
  technological qualities.

3
The important of heat management to running

• 25 body energy goes moving muscle 75 uses to
  regulate heat.
• Body temp ? appx 20?C when running.
• Body consume energy to cool things down when it
  is heated.
• Garment delivers the benefit of sweating w/o you
  losing any fluid
• Over heat / Cooler skin temp ? have to spend
  extra energy during the race.

4
How temperature balance enhance performance

• Heats from high ? low temp. until thermal
  equilibrium (body surroundings temp. are same)
  is reached.
• Body produces heat sweat ? emit up to 2
  liters/hr when running.
• Water conducts heat away from body 25 times
  faster than air (dangerous in cold temp).

5
Layers and fabrication

• Fabric maximize insulation ? maintain warming
  properties with sweat or rain.
• Synthetics ? good to wick the moisture away.
• Outer layers keep out the wind rain, but may
  affect ventilation.
• Minimize layers ? choose fabrics offer both
  wicking warming properties.

6
Tips for each layer during running

• 1st Layer lightweight, moisture-wicking fabrics
  ? hold only a tiny of their weight in moisture.
• Microfiber ? hold less than 1
• 2nd Layer layer delivers maximum warmth with
  minimum bulk to trap the warmth your muscles
  generate.
• Synthetic fiber ? staying drier than natural
  fiber
• 3rd Layer (Outer layer) layer for blocking the
  elements (rain, snow wind) w/o trapping too
  much heat moisture underneath.
• Fabric with special treatment ? waterproof
  breathable

7
Reeboks technology in running apparel

• Playdry
• Body Mapping
• Design
• Antimicrobial

8
What is PlayDry? PlayDry is Reeboks trademark
for fabrics that possess moisture management
properties. Moisture management is the ability
of a fabric to move moisture or sweat away from
the body for rapid evaporation to keep the wearer
(player) as dry and comfortable as possible.
PlayDry materials are usually the next to skin
layer. This properties are applied to most
Performance sportswear in Reebok.
9
How is Moisture Management Achieved in PlayDry
fabrics? Moisture management should always be
achieved mechanically through fabric construction
but as needed may also be enhanced by adding
chemical moisture management finishes to a
fabric.
10
Body mapping
By defining areas with low and high sweat
production , product design was able to map
different clothing materials and design features
to specific body areas to increase breathability
and improve the airflow across the body.
Temperature map
11
Design
Styling simple but functional Coloring Sharp
, colorful , attractive and reflective. Fabric
Light weight with technology.
12
Antimicrobial treatment

• Chemical finishing which long lasting bond in the
  fabric
• restrain the activity of the bacteria and prevent
  the bacteria from procreating. Then it destroys
  the bacteria and achieve the effect of anti
  bacteria and odor prevention
• Widely used in lining, bedding, underwear, etc

13
Overview of RBKs Holiday running collection
14
Overview of RBKs Holiday running collection
15
Advertisements We are always ready to
serve everyone of you and please come to our
concept shops to select your right gear.
22/1/2006 Reebok 15km running event. Wish
you all can make good records in the Marathon
!!!
16
The End