SOUTH AFRICA

1
SOUTH AFRICAS SUSTAINABLE TOURISM DEVELOPMENT
MODELBroad Based Black Economic Empowerment

• 4th IIPT African Conference
• Peace through Tourism
• 21st May 2007
• Kampala,
• Uganda
• Dr Tanya Abrahamse
• South Africa

2
Before 1994 No sharing of small cake

• Tourism used as sanctions busting
• Totally white owned, managed and large part
  employed
• Petty apartheid restaurants, parks, hotels no
  black customers
• Animals, landscapes Norway in the sun!!
• Globally- Tourism fastest growing economic sector
• The greatest job creator in the world
• SA huge HDI differential, high unemployment,
  skills level problem
• Reconstruction Development Programme (RDP)

3
Responsible Tourism Policy 1996

• Weave in an RDP approach
• Responsible Environment, local communities,
  employers and employees
• Seeds for sustainability
• Supported by Constitution (Human Rights)
• And an array of legislation NEMA, Labour Acts,
  Skills Act, etc
• Hindsight did not tackle key legacy of racial
  inequality

4
By 2000

• Some success contributed to transformation
• Re-branding unique African destination
• Infrastructure investment SMME support
• FairTrade and other NGO (small drop)
• Growth of the economy and emerging black middle
  class with expendable income
• Shót Left Campaign focus on new home market
  segments
• 10 fold growth in international visitors
• BUT STILL NOT TRANSFORMED
• TBCSA and Voluntary Charter the beginning of
  frank discussion and broad agreement from the
  private sector

5
2003 and the BBBEE Act

• Broad based on 7 levels/areas
• Ownership, Participation in management,
  Employment, Skills commitment, Procurement,
  Enterprise development and CSR
• Voluntary compliance access to government
  parastatal procurement
• Knock on effect eg Banking sector
• Charter commitment
• Scorecard the nuts and bolts on compliance

6
SA Tourism sector BBBEE

• Makes business sense
• One of first, consultative and broadly supported
• By 2005 done and dusted
• Result - huge capital flow, tapping on new
  talents, perspectives and energies
• Breaking old boys network and new exciting
  ways to do business
• Increased competitiveness in procurement, eg
• Tourism BBBEE Charter Council monitors progress
  

7
Sustainability a complex process

• Path to sustainability multi pronged indicators
  of success shifts
• Confidence and buy in of local people on the
  ground the middle classes too BBBEE aim
• Access to understanding markets - .travel
  what is a tourist? breaking stereotypes,
  improving perceptions
• Private sector organised and involved
• Public/private institutions with clear mandates
  and roles
• Openess, Frankness, Respect, Equity clarity of
  goals
• Communication the good, the bad for the long
  haul
• Fix the indirect issues - not only for tourists
  (public transport, provision of housing and
  water, crime etc)

8
Sustainability Stake in the industry Peace
Stability

• Good, clear rules stable environment to do
  business
• Well run businesses (pay tax) large, medium
  small
• Quality jobs underpinned by skills development
• Competition in procurement to lift standards
• Stable markets (domestic international)
• TOURISM
• EVERYBODYS BUSINESS TO
• OWN, EMPLOY, SERVICE AND ENJOY !!!