Presentation Draft for WalMart to VFC

1
Presentation Draft for Wal-Mart to VFC
PREPARED BY HUFFMAN HOSIERY MARKETING, INC.
AUGUST, 2004
2
VF Corporation and Huffman Hosiery Marketing, Inc.
HUFFMAN HOSIERY MARKETING, INC. IS PROUD TO
PARTNER WITH VF CORPORATION
The VF Corporation is the largest apparel
manufacturer in the world. For 100 years, VF
Corporation has grown by offering consumers high
quality, high value branded apparel. Their
leading brands in jeanswear, knitwear and
specialty apparel span virtually every channel of
distribution. Their corporate goal is to be a
true retail supplier and to achieve the status of
the worlds most responsive apparel company.
VF CORPORATION IS THE GLOBAL LEADER IN CREATING
POWERFUL APPAREL BRANDS.
VFs brands are famous for bringing comfort and
quality to consumers. Their fashion portfolio
includes these major brands
3
THE RIDERS CONSUMER
25 to 45 years old (sweet spot 28 to 32) HHI
under 50,000 Emerging white collar Working wife
and mother Style seeker who cross shops mass and
mid-tier retailers Looking for jeans that flatter
her figure Likes her fashion timeless and on
trend
4
THE RIDERS CONSUMER
Who she is A broader definition of the sweet
spot. Predominantly known as Generation X, they
are women born between 1965 and 1975 (ages 28 to
38). They number 37.8 million in the US. 9.4
million or 57 of them are married. 65 of them
have had children. They have an annual average
household income of 46,000. They are family
oriented 81 of Gen Xers want to spend more time
with family. They are better educated than their
parents Nearly 30 of them are college
graduates. They are forward thinkers 68 of Gen
Xers have already begun saving for retirement.
5
NATIONAL BRAND ADVERTISING - FALL 2004
People Weekly Better Homes Gardens Redbook Lifet
ime Family Circle Womans Day Good
Housekeeping Womans World
Country Living Country Home Cosmopolitan Glamour F
irst For Women Star American Profile All You
CURRENT FALL 04 AD CAMPAIGN - RIDERS DENIM
6
CURRENT FALL 04 AD CAMPAIGN - RIDERS KHAKIS
CURRENT FALL 04 AD CAMPAIGN - RIDERS STRETCH
7
Riders/VF Holiday Marketing for Wal-Mart
300 door in-store Riders fit-tests in
coordination with Hearst Publications (Holiday
2004) Advertorial insert in Cosmopolitan, Redbook
and Lifetime (December 2004) Rack cards in all
Wal-Mart doors (Holiday 2004)
8
THIS SECTION TO INCLUDE CURRENT RIDERS LICENSEES
PRODUCT AT WAL-MART. INFORMATION TO BE SUPPLIED
BY VFC / LICENSEES.
9
Huffman Hosiery Marketing, Inc.
Huffman Hosiery Marketing, Inc, is one of the
branded divisions of Huffman Hosiery Mills,
Inc. For the last 50 years, Huffman Hosiery
Mills, Inc. has prided itself in manufacturing
quality socks for men, women, and children. Our
manufacturing, distribution, and data center
operations are located in Granite Falls, NC. Our
New York showroom is located in the Empire State
Building. In addition to being the licensee for
Riders socks, Huffman Hosiery Marketing Inc. is
the licensee for the following Vanity Fair
brands Brittania, Chic, Rustler, Work Wear by
Wrangler, and Wrangler Outdoor Gear. Mission
Statement The best facilities manufacture the
best products. At Huffman Hosiery Mills, Inc. we
operate with total commitment to quality and our
customers. We continually upgrade our equipment
and systems with the latest advancements in
technology to further that goal. All of us at
Huffman Hosiery Mills, Inc. are proud of the
products we produce.
10
Riders Ladies Legwear Collection Program Features
All items knit with Combed Cotton (except a few
fashion items where noted) All items knit with
Lycra Elastane Top to Toe All items treated with
the Aegis Microbe Shield System All items
merchandised to fit shoe sizes 4 - 10 All Basic
and Casual items also merchandised in an
extended size to fit shoe sizes 8 - 12 All items
merchandised in Style Specific Packaging Three
Pair Banded Program can be modified to Single
Pair Band Two Pair Band Four Pair Band Six
Pair Band or Polybag
11
Riders Ladies Legwear Collection Program Features
CUSHION FOOT BASICS
NON-CUSHION BASICS
CASUALS
FASHION
12
Riders Ladies Legwear Collection Program
Components
CUSHION FOOT BASICS
SILHOUETTES
FULL CUSHION CREW
FULL CUSHION QUARTER
FULL CUSHION TERRY TURN CUFF
HALF CUSHION TAB LOWCUT
HALF CUSHION LOWCUT
HALF CUSHION LINER
13
Riders Ladies Legwear Collection Program
Components
CUSHION FOOT BASICS
HEEL TOE OPTIONS AND COLORS
Standard PINKHeel Toe
Standard LT. BLUE Heel Toe
Standard GREY Heel Toe
Standard LAVENDER Heel Toe
Huffman CORAL Heel Toe
Huffman DAISY Heel Toe
Huffman LIME Heel Toe
14
Riders Ladies Legwear Collection Program
Components
CUSHION FOOT BASICS
SOLID COLORS
Black
Bluebird
Brown
Gold
Hot Pink
Kelly Green
Khaki
Light Blue
Light Pink
Orange
OTHER SOLID COLORS AVAILABLE UPON REQUEST
Purple
Red
Royal
White
15
Riders Ladies Legwear Collection Program
Components
NON-CUSHION FOOT BASICS
SILHOUETTES
QUARTER
LOWCUT
NON-CUSHION FOOT BASICS
TIPPING COLORS
Other Tipping Colors available upon request.
CORAL
LAVENDER
LIME
PINK
SOLID COLORS - Same as Cushion Foot Basics -
Other Solid Colors available upon request.
16
Riders Ladies Legwear Collection Program
Components
CASUALS
SILHOUETTES
HEAVYWEIGHT CUFF
HEAVYWEIGHT CREW
TRIPLEROLL
LIGHTWEIGHT CREW
FLATKNIT CREW
CASUALS
COLORS
OTHER SOLID COLORS AVAILABLE UPON REQUEST
Black
Khaki
Navy
White
17
Riders Ladies Legwear Collection Program
Components
White with Tipping and Back of Heel StripesGrey
Sole and Rib Pattern Top of Foot
FASHION
HALF CUSHION LOWCUT
CORAL
LAVENDER
LIME
PINK
DAFFODIL
White with Tipping and Foot StripeRib Pattern
Top of Foot
FASHION
HALF CUSHION LOWCUT
CORAL
LAVENDER
LIME
PINK
DAFFODIL
18
Riders Ladies Legwear Collection Program
Components
White with Tipping and Tapered SoleSensura
Polyester / Cotton / Lycra Blend
FASHION
HALF CUSHION LOWCUT
CORAL
LAVENDER
LIME
PINK
FASHION
HALF CUSHION LOWCUT
White with Metallic Stripe
BLUE
GOLD
PINK
RED
SILVER
19
Riders Ladies Legwear Collection Program
Components
Solid Neon ColorsAcrylic / Lycra Blend
FASHION
HALF CUSHION LINER
ORANGE
LIME
PINK
White with Neon StripesAcrylic / Lycra Blend
FASHION
NON-CUSHION LOWCUT
ORANGE LIME
ORANGE PINK
GREEN PINK