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ExactTarget

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Sole Focus: Superior On-Demand Email Solutions. Headquartered in Indianapolis ... Survey Library. Build & Imbed Custom Surveys. Direct Marketing Tools ... – PowerPoint PPT presentation

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Title: ExactTarget


1
ExactTarget State of Indiana Partnership
Overview November 21, 2006
2
Agenda
  • Intros
  • ExactTarget Overview
  • ExactTarget Benefits
  • Cost Savings
  • ExactTarget State Agency Options
  • Process to Getting Started

3
ExactTarget Overview
  • Founded in 2000
  • Sole Focus Superior On-Demand Email Solutions
  • Headquartered in Indianapolis
  • 200 Employees Solely Focused on Outbound Email
    Solutions
  • 5,000 Clients Utilizing ExactTarget Under Annual
    Contract
  • 98 Deliverability (Tested by Pivotal Veracity)
  • Number 56 on the 2005 Inc. 500

4
Customers Across All Segments
5
ExactTarget Benefits
  • Ease of Use to Create Email Campaigns
  • Simple Subscriber Management
  • Detailed Tracking and Reporting
  • Deliverability Expertise and Technology

6
ExactTarget State Customer Email Examples
7
Cost SavingsNew State Customers
  • Standard Rate State Rate
  • Software Package and Implementation
  • Basic Marketer 3,500 1,500
  • Advanced Marketer 14,500 4,500
  • Email Messaging Fees 5.0 cents 1.0 cents
  • Consulting Services Hours 150/hour 100/hour

8
Cost SavingsExisting Agencies More
functionality to be better marketers
  • Standard Rate State Rate
  • Software Package and Implementation
  • Family Social Services Administration 7,000 4
    ,500
  • Indiana Arts Commission 2,550 2,000
  • Indiana Dept of Workplace Development 4,500 1,8
    00
  • Indiana Economic Development Corporation
    5,250 1,800
  • Public Employees Retirement Fund (PERF) 5,500
    1,800

9
ExactTarget Training and Support
10
ExactTarget Feature OptionsBasic Marketer
11
ExactTarget Feature OptionsAdvanced Marketer
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