Appendix B

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Appendix B

• Survey Research

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Types of Survey Research

• Needs assessment survey solicit opinions about
  problems and solutions
• Marketing survey nature and demand for programs
• Evaluation survey impact of public or private
  programs and policies

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Survey Methods

• Mail Surveys
• Telephone Surveys
• Face-to-Face Surveys
• Drop-off Surveys
• Electronic Surveys

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Survey Construction

• Attitudes
• Use others scales
• Open-ended questions
• Likert-type scales
• Wording
• Knowledge and Memory
• Consider memory limitations
• Dont know responses

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Survey Construction

• Demographic Information
• Miscellaneous tips
• Pilot test
• Introduction
• Visual appeal
• Order of questions
• Rewards
• Ethics

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