OSAParlay in the Enterprise

1
OSA/Parlay in the Enterprise

• Sean O Sullivan
• CEO, Rococo Software
• sos_at_rococosoft.com

2
About Rococo Software

• Founded in 2000
• Ex-IONA Technologies background
• Significant expertise in Enterprise Integration,
  Middleware (CORBA, J2EE), Distributed Systems
• Provide Java Bluetooth infrastructure to global
  OEMs
• Ericsson, Aplix, Motorola
• Shipping on handsets from Q304
• Product range MobileFrontier
• Enables Mobile Collaboration
• Enterprise Edition Rapid mobility solution
  deployment for SMEs
• Operator Edition Corporate OSA/Parlay
  applications

3
MobileFrontier Operator Edition
MobileFrontier
MobileFrontier Enterprise Edition
4
Rococo role
Packaged OSA/Parlay Applications
Custom-built Applications
5
Enterprise Domain
Security
Enterprise Systems (Siebel, SAP)
Internet
Platform Infrastructure (BEA, IBM, HP,
Microsoft)
6
Enterprise Domain
Enterprise Systems (Siebel, SAP)
Security
Internet
Operator Domain
Adapter
Platform Infrastructure (BEA, IBM, HP,
Microsoft)
GPRS, 3G Data
7
Enterprise Domain
Enterprise Systems (Siebel, SAP)
Security
Internet
Operator viewed primarily as connectivity (pipe)
Operator Domain
Adapter
Platform Infrastructure (BEA, IBM, Microsoft)
GPRS, 3G Data
Rococo role (client side) - Create Application -
Device Configuration

• Rococo role (server side)
• Adapter and Integration
• Provide Console/Admin
• - Remote Device management
• Configuration
• Synchronisation policy
• Application Security
• Messaging

8
Messaging? Huh?
9
Mobility SI / Solution Developer View

• Each mobile solution is highly customised
• Apart from email (and even then)
• Operator provides connectivity
• pipe view of the world
• When there are value-add services, they typically
  generate more proprietary effort/code
• Solution Developer layers on value-add
• Client side application
• Device configuration and management
• Server side integration / configuration
• Messaging

10
Mobility SI / Solution Developer View

• Issues
• Killer Apps are not portable high repeated
  cost high risk each time
• Ability to productise severely limited - hard to
  amortise development costs to realise value
• Competitive field is skewed

11
Mobility Enterprise View

• Significant IT Investment Cycle 1990s, early
  00s
• Large Corporate Applications (CRM, ERP)
• Common Infrastructure (AppServers, Web Services,
  Messaging)
• Increasing demand to extend use of corporate
  applications to mobile workers
• Issues
• Tactic versus strategy bolt on an extension to
  existing systems or do it right
• Conversation mis-match between Operator and
  Enterprise
• Largely a service-driven effort
• Much of the effort is low-level, non-standard,
  and not reusable

12
OSA/Parlay to the Rescue?
Application Server
App1
App2
App3
App4
OSA / Parlay API
OSA/Parlay Gateway
User Interaction
Messaging
Presence and Availability
Framework
Network Systems
HLR
MSC
SSP
Servers
13
Enterprise Domain
Security
Enterprise Systems (Siebel, SAP)
Internet
Operator Domain
Adapter
Platform Infrastructure (BEA, IBM, Microsoft)
GPRS, 3G Data
Device management Device configuration Location Pr
esence Messaging Call Control
Services
Services
14
Enterprise Customers what drives interest in
OSA/Parlay?

• Value-add services in the Operator network are
  available in a predictable, standardised way
• Standard speaks the language of the Enterprise
• Web services, XML, de-coupled architecture
• Game shifts from service to product
• Cost efficiencies
• Greater competition
• Creates opportunity
• Build or buy

15
Solution Developers What drives interest in
Parlay?

• Platform Standards create a market
• Windows (proprietary), Java/J2EE, Web Services
• Real productised offerings achievable
• Reduce the re-work from customer to customer
• Skillset is compatible with experience/staff
• Shielded from much of the Telecom skills
• Stay focused on what youre good at
• Cost efficiencies work
• Drives investment in applications and solutions

16
Parlay Applications for the Enterprise Business
Drivers
Operator
Enterprise
Call Completion Call and Message
origination Incremental revenue from existing
investments Fixed/Mobile Offerings Sticky
relationship with Enterprise customer Competition
- support greater range of enterprise applications
Leverage investment in Enterprise
Applications Efficiency Service
Levels Agility Real-time Enterprise
17
OSA/Parlay enables Operator, Solution Developer
focus
OSA / Parlay API
18
Application Phases
Deeper Integration with Enterprise Applications
19
Example Scheduled Conference Call

• The user can highlight two or more names from a
  MS Outlook Address Book and click on a
  Conference button. The button may be branded by
  the network operator to appear as their company
  logo.

20
Example Scheduled Conference Call

• User can set the date and time for the conference
  call, then click schedule. The user will
  receive a confirmation that the call has been
  scheduled.

21
Example Scheduled Conference Call
MobileFrontier Server
MS Outlook Client
PCP
Parlay API
Parlay/OSAGateway
Call Control -Generic -Multiparty
Account Management
User Interaction
OSA/Parlay Framework
Data Session
Terminal Capability
Charging
Mobility
PPS
GMLC
HLR
SMSC
IVR
MSC
SGSN
WAP GW
MMSC
GSM
UMTS
PSTN
?
22
Scheduled Conference Call - Roadmap

• Leverage Microsoft Exchange in more depth
• Dynamic change of call parties based on calendar
  status
• Direct schedule from calendar
• Leverage Accept/Decline logic of Exchange
• Find me a slot - hunt for mutual space on
  multiple calendars
• DND control
• Recurring call management for regular meeting
• Support Microsoft on the Handset and PDA
• Con-call from within Pocket Outlook, Windows
  Mobile
• Tap other communication-oriented MS products
• Integrate IM using Live Communications Server

23
Conclusion

• Currently at first phase of OSA/Parlay
  Applications
• Hosted by Operator
• Somewhat telco-centric
• Next phases
• Parlay-aware tools from IT Vendors
• Bellwether applications (FFA, SFA) leverage open
  Operator APIs
• New enterprise centric applications emerge
• Seamless Enterprise Applications delivered with
  Parlay API support out of the box
• Rococo Focused on Enterprise Mobility solutions
  using OSA/Parlay