Course Syllabus MSETM 5110

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Course SyllabusMSETM 5110 New Product
Development

• Scope
• The elements of NPI--marketing, design,
  development, manufacturing, provisioning, and
  support
• NPI as an integral part of business strategy and
  business planning
• NPI as a vehicle to create competitive advantage
  for the organization and its customers
• The environment for sustaining NPI consistency
  and realizing improvement project after project
• Organizing and managing projects (products,
  services, processes)
• The tools and metrics of new product development
  and introduction
• The order realization infrastructure needed to
  get new products to customers in a manner that
  meets or exceeds their expectations, and that
  delivers the desired financial and overall
  business objectives

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Course SyllabusMSETM 5110 New Product
Development

• Summer 2002 Schedule
• Week 1 (6/10) Introduction, Objectives, Class
  Profile, Technology Evolution, Current
  Engineering vs. New Product Engineering, and
  Review of Strategic and Business Planning
  Processes
• Week II (6/24) The NPI Process Traditional
  vs. Contemporary Approach
• Assignment HBR Case Study 1 (TBA)
• Week III (7/01) Benchmarking, Project Planning,
  Cross-functional Integration, Systems and Tools
• Week IV (7/15) Building Development Capability,
  and Creating an Environment for Innovation and
  Creativity
• Assignment HBR Cast Study 2 (TBA)
• Week V (7/29) Review and Wrap-Up

3
MSETM 5110 New Product DevelopmentRecap of
Session III

• Product Lifecycle Entry, Growth, Maturity,
  Decline, Exit
• Strategic Inflection Points on the S Curve
• The Fundamental Responsibility of Scientist and
  Engineers
• Create Value/Improve the Quality of Life
• Understand Technology Evolution
• Understand Marketing and Market Trends
• Understand the Full Stream Process of NPI (C to
  C)
• Characteristics of Successful Innovation
  Companies
• Vision/Mission/Values
• Alignment Around Values
• Understand Core Competence (Maintenance/Acquisitio
  n)
• The Checklist/Continuum Process

4
MSETM 5110 New Product DevelopmentRecap of
Session III (contd.)

• Competitive Benchmarking
• The Search for Best Practices
• The Quest for Superior Performance
• Focus of Process and Continuous Evolution of the
  Process
• The Heavyweight Team Concept
• Subject Matter Experts (SMEs)
• Communication and Collaboration
• DFX
• Resource Allocation
• Keeping the Project on Schedule, Within Budget
  With the Right Quality
• Tee Up (HBR) Case Study 1 Living on Internet
  Time Product Development at Netscape, Yahoo,
  NetDynamics, and Microsoft

5
MSETM 5110 New Product Development

• Time and Innovation
• Innovation is key to the long-term vitality of
  all enterprises
• Innovation means more than just new products it
  also means new services and ways of doing
  business
• While the challenge to innovation is originating
  new ideas, time is at the core of an innovations
  success
• Timely execution is very demanding

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MSETM 5110 New Product DevelopmentTypes of
Development Teams