Academic Assistance Center

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Academic Assistance Center

• Megan Proffitt
• Josh Brannon
• Jonah Nelson

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Executive Summary

• Background information
• 35 Years
• Selective staff
• Services cover most Academic Departments
• Statement of the Complications
• Insufficient use of the Academic Assistance
  Center
• Perceived notion of Tutoring
• Service Offering awareness
• Limited website application

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S.W.O.T.
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(No Transcript)
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WebsitePrinceton, Yale Stanford

• Emphasis on language used
• Support vs. Assistance
• Skills vs. Tips and Reviews
• Clean and organized
• Offers help for students before registration for
  classes
• Pre-Registration and Pre-Medical
• Includes Academic Opportunities and Events
• Mission statement and personal reflections or
  testimonials

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Positioning

• POP
• One to One Tutoring
• First Hand Subject Knowledge
• Basic Student Learning Offering
• POD
• A Segmentation of Student Services
• Brand Image
• Representation of PLU Academic Standard

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Objectives

• First Year Second Year
• Break through the tarnished Image
• Increase Student Headcount by 10
• Continuous Benchmark Setting
• The Comparable Standard
• PLU AAC Aspirations

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Marketing Mix

• Product
• Pricing
• Distribution
• Marketing Communication

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Marketing Mix Product

• The product is the service that the AAC provides
• Providing an exceptional resource

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Marketing Mix Pricing

• Paid for by tuition
• Emphasize use of a service that is pre-paid
• Offers gateways to desired channels
• Will help detour from tutoring alternatives
• The AAC receives funding for the services
  provided by requesting more financial aid from
  the PLU Academic House

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Marketing Mix Distribution

• 18 of PLU student population utilizes ACC
• Distribution channels
• RAs
• Parents
• Faculty
• Student Organizations

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Marketing Mix Marketing Communication
A.A.C.
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Goal Timeline

• Get more students
• Discover a new way of retaining students for all
  four years at PLU
• Make the AAC better known you are paying for
  it, use it!

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Monthly Objectives
Fall Semester (September December) Student Goal

• Sept. Oct. Orientation and Intro to
  AAC 20-30
• November Tests projects before fall
  break 10-15
• December Finals week projects presentations

J-Term (January) Student Goal

• Study techniques for upcoming semester 10-15

Spring Semester (February May) Student Goal

• February Fresh start 30-40
• March Mid-term study guides/schedules 10-15
• April Emphasize one month left till
  Finals 10-15
• May Finals study groups and test tips 10-15

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Implementation of Fall Semester Goals

• Meet with professors to discuss a mandated
  single or double meeting with a tutor
• Credit for attendance or even extra credit for
• Language tables
• Math and science nights
• 1-on-1 tutoring

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Implementation of J-Term Goals

• Emphasize that classes are only a month long
• Manage stress load
• Scheduling tips
• Study techniques

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Implementation of Spring Semester Goals

• Last semester of the school year
• Study methods and test reviews reinforced
• Touch-ups
• Advising for future classes during fall
  registration
• Possible advising for resume writing
• Job interviews Internship advising

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Possible Fail Points

• Entrance/Going to the AAC
• Reputation of seeking help
• Not finding the AAC, small location in the
  library
• Signage
• Negative experience at the AAC
• Bad tutor
• Limited or unavailable scheduling hours

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Recommendations
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Recommendations

• Further research required Marketing Research
• Updated website
• Einstein is not the best image to use in
  advertising
• Not everyone wants to be Einstein
• Faculty members Leslie and Katherine will make
  classroom presentations about the AAC and the
  services provided

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Thank you!Any questions?