Dissemination Strategies

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Dissemination Strategies

• Dr Charles Sokile

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RATIONALE FOR DISSEMINATION Why get the word
out there?

• Put research into action research findings can
  act as a catalyst for positive, effective, and
  appropriate change
• Empowerment of community knowledge is power!
• Expand the general body of knowledge
• Provide a foundation for other research to build
  upon
• Influence policy makers and decision makers
• Avoid research duplication

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What to disseminate

• Information
• Technology
• Innovation
• Best practices

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Purpose of dissemination

• Dissemination for awareness
• Aim at 100 awareness
• Inform about outcomes
• Dissemination for understanding
• For informed decision making
• For adoption
• Dissemination for action
• Solving specific problem
• Adopting a solution
• etc

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Local Dissemination

• focus on massive local communities living within
  the LVB.
• focus on local relevant community organizations,
  local community leaders and opinion leaders,
  local academics and students, research
  institutions within the basin, local government
  officials and street level bureaucrats civil
  society and religious leaders

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Local DisseminationDissemination Options

• e-mail networks,
• press conference,
• release findings to practitioners only by policy
  briefs and fact sheets,
• community workshop to raise awareness, share
  findings, and strategize,

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Dissemination Options.

• community workbooks toolkits, tested
  intervention and research protocols,
• training materials and evaluation tools,
• presentations,
• writing articles for local newspapers,
• newsletters,

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Dissemination Options.

• posters,
• one-pagers of specific sub-topics targeted at
  specific groups/interests
• plain language/ popular version of scientific
  reports
• policy paper targeted at policy makers, best
  practices write-up, etc.

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National and Regional level disseminations

• This will target policy and decision makers and
  politicians at the national and regional who can
  bring strategic policy and legislative changes
  towards pro poor environment-sensitive decisions.
  
• Scholars, researchers and scientists will also be
  targeted.
• Dissemination Options
• e-mail networks,
• courtesy calls,
• fact sheets,
• policy briefs, technical/ briefing sessions and
  workshops

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International disseminations

• Internationally, VicRes will target to raise
  awareness and share experiences on the status of
  the land-human-environment interactions in the
  LVB.
• target international scientific community,
  development partners, NGOs, and research
  institutions.

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Institutional landscape for dissemination

• Uganda
• Ministry of Agric. Animal Industries and
  Fisheries, Ministry of Lands, Water and
  Environment (Commissioner- Physical Planning,
  Director of Water Development/Commissioner of
  Water Resources Development, Commissioner-
  forestry, Commissioner Assistant- Meteorology,
  Greenhouse Gas project, Data processing, Director
  of Lands and Environment)
• National Environmental Management Authority
  (NEMA)
• National Forestry Authority- Commissioner
• Ministry of Health
• CSOs, Private Sector, other partners, etc,
  discussions

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Institutional landscape

• Kenya
• Ministry of Water and Irrigation
• Kenya Mateorological Department
• National Environmental management Authority (
  Awareness, enforcement, and planning departments)
  
• National Environmental Management Authority
  (NEMA)
• Water Resources Management Authority
• Lake Victoria North Water Services Boards Lake
  Victoria South Water Services Boards CEOs
• NGOs and CSOs operating around LVB in Kenya

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Institutional landscape

• Tanzania
• Ministry of Water and Livestock Development
• Prime Ministers Office- Regional Administration
  and Local Government
• Department of Environment- Vice Presidents
  Office
• National Environmental Management Council (NEMC)
• Ministry of Agriculture and Food Security
• Ministry of Tourism and Natural Resources
• NGOs and CSOs operating around LVB in Tanzania

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In case of Press Tips for press interviews

• You and your research are the reason the media
  are there.- Get YOUR message to the public, not
  the medias message- Use simple, powerful,
  quotable lines when speaking. - Dont say
  anything you cant back up with facts. - Preface
  with in my opinion... or we believe... if it
  is opinion.- Dont bring up anything you are not
  prepared to discuss. - If you are asked
  questions that you dont want to talk about, say
  Thats an interesting question, but our research
  is really about...,

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Possibility of message delivery
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Sustainability by building partnerships

• working together with local groups when producing
  dissemination products,
• clearly communicating research methodologies and
  findings to the non research audience,
• sharing information widely and regularly to from
  the beginning to the end of project
• Establishing feedback mechanisms and
  incorporating responses by researchers

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Focusing on most interesting and relevant findings

• Distilling key messages into concise material or
  statements
• Working with stakeholders to identify
  implications of findings
• Highlighting implications of the findings for
  policy and planning purposes
• Building multiple stories around research
  findings, each linked to the consistent
  underlying messages
• Keeping the information up to date and time
• Building state of art facility for disseminating
  information, including tools and skills for
  collecting, analysing and disseminating

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Best practices in dissemination

• Influence. The communicator must be a man of
  influence. Do let your key message to be littered
  down by Tom, Harry and Dick.
• Integration. All dissemination messages should be
  integrated into the project. Dissemination should
  not be splintered into a latter tool to be used
  once the project is finished.
• .

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Best practices in dissemination

• Professionalism. Any dissemination message to be
  carried out should have a sense of
  professionalism. Tell people methods, sample
  size, replications, durations, etc of as to how
  the finding was arrived at. Do not disseminate
  heresy or unfounded package
• Planning. Once you have the right personnel in
  place, your communications team should develop a
  comprehensive communication plan supporting your
  business plan, and marketing objectives

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Thank you