Interactive Seminar on Bicycle and its Components Standardization

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Interactive Seminar on Bicycle and its Components
Standardization

• Presentation by G Ramprasad,
• President, All India Cycle Manufacturers
  Association
• LUDHIANA, March 21, 2007

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India the transformation
India has struggled financially since
independence, experiencing slow economic growth
and economic setbacks and now the country has
been gradually transforming its economic base
from agriculture to industrial and commercial.

• At independence in 1947 India was desperately
  poor
• Textile industry as its only major industrial
  sector.
• Economic policy after independence -
• Central planning, with the government setting
  goals for and closely regulating private
• industry,
• Self-sufficiency to foster domestic industry
  and reduce dependence on foreign trade.
• - In the late 1970s the government began to
  reduce state control of the economy, making
• slow progress
• 1991 India Economic crisis and Reformation
• In mid 90s expansion of middle class and
  their spending power
• increasing consumer goods from soap to luxury
  cars has expanded rapidly.

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And today India is providing our services in a
vast and wide-ranging spectrum of disciplines
Agriculture Education Engineering Communi
cations Transportation Information
Technology Banking Finance Management and a
host of others.
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• Market Advantage
• Fast paced urbanisation to rise from 28 to 40
  by 2020.
• Upward migration of household income levels.
• Middle class expanding by 30-40 million every
  year.
• Growing working population.

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INDIAS EXPORTS OF BICYCLES BICYCLES PARTS
COMPONENTS DURING THE PERIOD 2001-02 TO 2004-05
(Rs. crore)
Source United Nations, Yearbook of International
Trade Statistics 2003, New York.
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India Vs Global In Bicycles
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Indian scenario
Global scenario
Aspects

• Traditional materials.
• Commercial plastic ( Polypropylene,
• Polyethylene) is used
• Zinc plating, Ni- Cr plating,
• Powder coating, Painting,
• ED coating
• Mostly man dependent
• Price consciousness
• Conventional
• Transportation , Load carrying

• Material
• Finish
• Process
• Market
• Technology
• Product

• Aluminium alloys, Neobium alloys,
• Carbon fibre, Titanium, Gel.
• Engineering plastic ( Poly carbonate,
• ABS,) is used
• Comparable with automobiles
• Semi-automatic / Automatic
• Quality consciousness
• CNC, Laser, Plasma in line
• with automobiles
• Health, Fun, Sports, Recreation

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Indian scenario
Single speed for 20 wheel size.
Gears have not been offered to kids.
Gears
Banana saddle with back rest in 20 wheel size
bicycles.
Sleek saddles in kids bikes
Steel metal mudguard
Cantilevered mudguards
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Carbon fibre frame construction
Bucket saddle for babies, fitted onto the
mothers bicycle.
Global scenario Frame construction and
materials have evolved to a great extent
monocoque frame construction, alloy frames etc.
Pedals have also evolved with provision of toe
clips.
Monocoque frame construction
Monocoque frame construction
Better roads lead to design of bicycles without
mudguards.
Toe clip pedals
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Indian scenario
Global scenario

• Steel- Hot forged/Pressed
• Plastic Moulded cranks

• Steel- Cold forged/Pressed
• Plastic Moulded cranks
• Aluminium Moulded, CNC machined

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Indian scenario
Global scenario

• Steel- Welded
• Finish Powder coated, Ni-Cr plated,
• Painted

• Steel- Welded
• Aluminium- Die casted, Forged
• Finish Powder coated,Anodised,
• Titanium,Painted

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Indian scenario
Global scenario

• Types V brakes, Disc, Caliper, Band
• Finish Ni-Cr plated, Powder
• coated,Anodised
• Steel Pressed, CNC machined
• Aluminium Die casted

• Types Caliper , Rod brakes
• Finish Ni-Cr plated, Zinc plated,
• Powder coated,Painted
• Steel - Pressed

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Indian scenario
Global scenario

• Types Wide Barrel , Thin Barrel,
• Diabolo
• Finish Ni-Cr plated
• Steel Spinned Pressed

• Types Wide Flange, Thin Barrel
• Finish Anodised
• Aluminium CNC Machined

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Indian scenario
Global scenario

• Steel- Welded
• Carbon Fibre - Forming
• Aluminium- Forged
• Finish Powder coated,Anodised,
• Titanium,Painted

• Steel- Welded
• Finish Powder coated, Ni-Cr plated,
• Painted

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Indian scenario
Global scenario

• Steel- Welded
• Finish Powder coated, Ni-Cr plated,
• Painted

• Steel- Welded
• Aluminium- Casted
• Finish Powder coated, Anodised,
• Painted

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Indian scenario
Global scenario

• Plastic- Commercial grade
• Finish Simple textured, Fins, treads,
• Single colour, hard

• Plastic- Engineering grade
• Finish Artistic textured, Fins, treads,
• Multi colour, soft

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Indian scenario
Global scenario

• Reverse engineered
• Rubber based with cotton/ nylon cord

• RD based
• Rubber based with kelvar etc

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Indian scenario
Global scenario

• Steel- Rolled Weled
• Finish Ni-Cr plated

• Aluminium- Drawn Rolled
• Carbon fibre - formed
• Finish Anodised,Powder coated

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Indian scenario
Global scenario

• Plastic- Moulded
• Rubber - Moulded
• steel Pressed
• Finish Black, coloured, Ni-Cr plated

• Aluminium Die casted
• Finish Coloured, Anodised

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Indian scenario
Global scenario

• Finish Simple textured
• Foam - PU foam or Thermorex, Hard

• Finish Artistic textured with multi
• colours
• Foam Gel, Air filled

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Indian Bicycle industry Vs Indian Automobile
industry
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Indian Bicycle industry
Indian Automobile industry
Aspects

• Traditional ( Brazing, CO2 welding..)
• Poor housekeeping, Bad ergonomics
• Manual oriented, Skill based
• In percentage
• Price consciousness
• Not driven by customers

• Technology
• Working Environment
• Process
• Rejections
• Product
• RD

• On par with global giants
• Excellent housekeeping,
• Good ergonomics
• Semi automatic, automatic, robotic,
• process based
• In PPM
• Quality consciousness
• Demanded by vendor

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Indian cycle industry
Indian Automobile industry

• Manual based

• Process based

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Indian cycle industry
Indian Automobile industry

• Good House keeping

• Bad housekeeping

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Indian cycle industry
Indian Automobile industry

• Bad working ergonomics

• Good working ergonomics

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Other Category transformation
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1960 ICICI - Established to finance large
industrial projects 1990s - started normal
banking operations - Taking deposits, Credit
cards, Car loans etc. Due to successful
experiment merged into ICICI bank. 1999- The
first Indian company and the first bank from
non-Japan Asia to list on the NYSE. Now its
India's largest private sector bank and second
largest overall ICICI Bank now has the largest
market share among all banks in Retail or
consumer. largest issuer of credit cards in
India shows changing consumers trend in India The
first bank to offer a wide network of ATM's and
had the largest network of 2400 ATM's till
2005. Provides unique experience to customers by
extending facilities like Tele-Banking , Internet
banking, Mobile banking etc. The bank is
expanding in overseas markets - operations in the
UK, Hong Kong, Singapore, Canada, Dubai and
Shanghai Acquiring Investitsionno-Kreditny Bank
(IKB), in Russia recently and also It has tie-ups
with major banks in the US and China.
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Founded in 1981 and got the first client in 1983
Infosys became the pioneer in IT sector of India
and in 1999 Infosys attained a SEI-CMM Level 5
ranking and became the first India company to be
listed on NASDAQ. Providing services to national
and international customers Continuous evolving
product portfolio Aerospace and Automobile
(AnA) Banking
Capital Markets (BCM)
Communication Service Providers (CSP)
Resources, Energy Utilities (REU) Hi Tech
Discrete Manufacturing (HTDM) Insurance,
Healthcare Life Sciences (IHL) Media and
Entertainment Product Lifecycle and Engineering
Solutions (PLES) Retail, Distribution CPG
(RETL) Transportation Services (TnS)
Independent Validation Solutions (IVS) IT
Infrastructure Management Services (IMS). Real
Estate Life science Collaboration with foreign
companies to Develop knowledge base and Develop
technologies.
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Commercial Vehicles, Intermediate Commercial
Vehicles, Light Commercial Vehicles, Small
Commercial Vehicles, Utility Vehicles..Also they
identified new customers- The car market. Car
segment set to grow by 8-9 annually Tata Motors
has sold 555,065 vehicles (including exports) in
calendar year 2006 a growth of 30 per cent over
425,901 units sold in calendar 2005. Diverse
product portfolio- From Indica to Safari. Indiva
in UK. Luxury to necessity- Offering new features
to the customers like Power steering, Power
doors, AC, Better mileage (MPFIs), Digital
Odometer, ABS, Crumple zone, Airbags, Rear view
camera. Affordance for all Rs. 1 Lakh car.
Dash board Indica
Interior Indiva
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The two-wheeler segment will clock 11.5 rise by
2007 Overseas market would present huge
opportunities for the two-wheeler makers Bajaj
Pulsar- The largest selling motorcycle in Higher
category in India, a success in Africa and
Asia. Eat your own brand before market rejects
it- Bajaj Pulsar- Bajaj Pulsar DTSi- Baja Pulsar
DTSI Driving low cost and continuous
innovations- Providing something EXTRA to
evolve the market and customers. 200 cc, 180
cc, 150 cc New features to users like aesthetic
upliftment, digital display, Gas charged shox,
LED lights, Petrol tank flaps, Tubeless tyres,
Split seat etc. Equal emphasis on all products-
Bajaj Mopeds come with DTSi Technology, Exhaust
Tech., Ride Control etc. Eg Bajaj Wave, a
scooter for girls.
Digital console
Oil cooler
Split seat
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• The way forward
• From industry
• Continuous Improvement and development.
• OUT OF BOX thinking.
• Educating Customers and then offering services.
• Low cost alternatives from the same house- Wide
  product range.
• Inter-net working for product development.
• Understand consumer and cultural preferences.
• From BIS
• Aligning IS in line with global standards
• Bringing out new standards to meet changing
  requirements (like e-bike etc)