The PowerBuy

1
The PowerBuy1 in Readers and Exposures to
Primary Care Physicians Since December
2005Source Focus, GP-O, FP-OH, DP-OH,
Multispecialty, PC Combo/Non-Dup, Average Issue
Readers and Exposures, December 2005-June 2007

• Please click here for syndicated readership and
  exposure data on The PowerBuy

2
Focus Primary Care Readers
The PowerBuy Family Practice News Internal
Medicine News
Journal A
Journal B
Journal C
Journal D
Journal E
Journal F
Readers 99,070 98,036 93,324 84,270 83,298 82,940
82,426 Rank 1 2 3 4 5 6 7
Source Focus June 2007 GP-O, FP-OH, DP OH, IM
OH, Average Issue Readers, Multispecialty, PC
Combo/Non-Dupe, Index Overall
3
Focus Primary Care Exposures
The PowerBuy Family Practice News Internal
Medicine News
Journal A
Journal B
Journal C
Journal D
Journal E
Journal F
Readers 63,100 61,415 50,912 49,011 47,745 46,053
43,643 Rank 1 2 3 4 5 6 7
Source Focus June 2007 GP-O, FP-OH, DP OH, IM
OH, Average Issue Exposures with stack well
penalties, Multispecialty, PC Combo/Non-Dupe,
Index Overall
4
Internal Medicine News1 in Readers and
Exposures Since December 2003Source Focus,
IM-OH, Average Issue Readers and Exposures,
December 2003-June 2007

• Please click here for syndicated readership and
  exposure data on
• Internal Medicine News

5
Focus Office Hospital-Based Internal Medicine
Readers
Internal Medicine News
Journal A
Journal B
Journal C
Journal D
Journal E
Journal F
Readers 46,635 43,918 36,642 36,513 35,837 26,621
26,391 Rank 1 2 3 4 5 6 7
Source Focus June 2007 IM OH, Average Issue
Readers
6
Focus Office Hospital-Based Internal Medicine
Exposures
Internal Medicine News
Journal A
Journal B
Journal C
Journal D
Journal E
Journal F
Exposures 28,819 22,308 19,290 18,215 17,065 16,91
1 15,364 Rank 1 2 3 4 5 6 7
Source Focus June 2007 IM OH, Average Issue
Exposures with stack well penalties
7
Family Practice News1 Medical Newspaper in
Readers and Exposures to the Family Physician
Source Focus, June 2007, GP-O, FP-O, DP-O,
Average Issue Readers and Exposures

• Please click here for syndicated readership and
  exposure data on
• Family Practice News

8
Focus Office-Based GP, FP, DO/PC Readers
Journal A
Family Practice News
Journal B
Journal C
Journal D
Journal E
Journal F
Readers 59,850 47,639 44,311 42,197 39,848 39,553
39,304 Rank 1 2 3 4 5 6 7
Source Focus June 2007 GP-O, FP-O, DP-O IM OH,
Average Issue Readers
9
Focus Office-Based GP, FP, DO/PC Exposures
Journal A
Family Practice News
Journal B
Journal C
Journal D
Journal E
Journal F
Exposures 40,508 31,412 27,412 25,947 23,115 22,96
9 21,509 Rank 1 2 3 4 5 6 7
Source Focus June 2007 GP-O, FP-O, DP-O,
Average Issue Exposures with stack well penalties
10
Clinical Endocrinology News.1 in High Readers
and APEX to Diabetes/Endocrinology Physicians
(Source Media-Chek, DI-OH, High Readers and
APEX, June 2007)

• Please click here for syndicated readership and
  exposure data on
• Clinical Endocrinology News

11
Media-Chek Office Hospital High Readers
Clinical Endocrinology News
Journal A
Journal B
Journal C
Journal D
High Readers 1,811 1,753
1,626 1,445
1,414 Rank 1 2
3 4
5
Source Media-Chek June 2007 DI-C, High Readers
12
Media-Chek Office Hospital Ad Page Exposures
(APEX)
Clinical Endocrinology News
Journal A
Journal B
Endocrine Practice
Journal C
Journal D
APEX 1,183 861 680
646 550 Rank
1 2 3
4 5
Source Media-Chek June 2007 DI-C, Ad Page
Exposures (APEX)
13
Since its first Focus measurement in December
2005, Clinical Neurology News has Risen in
Exposure RankingCelebrating 5! Source Focus,
June 2007, NE-C, Average Issue Readers and
Exposures

• Please click here for syndicated readership and
  exposure data on
  Clinical Neurology News

14
Focus Neurology Exposures
Exposures 5,292 4,796 4,255 4,217 3,770 3,650 Ra
nk 1 2 3 4 5 6
Source Focus June 2007 NE-C, Average Issue
Exposures with stack well penalties
15
Focus Neurology Readers
Readers 8,256 7,841 7,009 6,890 6,420 6,161 Rank
1 2 3 4 5 6
Source Focus June 2007 NE-C, Average Issue
Readers
16
Clinical Psychiatry News.2 in Readers and
Exposures to the Psychiatrists Source Focus,
June 2007, Psych OH, Average Issue Readers and
Exposures

• Please click here for syndicated readership and
  exposure data on
  Clinical Psychiatry News

17
Focus Office Hospital-Based Psychiatry Readers
Journal A
ClinicalPsychiatryNews
Journal B
Journal C
Journal D
Readers 22,401 21,122 19,619 18,841 17,645 Rank
1 2 3 4 5
Source Focus June 2007 Psych OH, Average Issue
Readers
18
Focus Office Hospital-Based Psychiatry
Exposures
Journal A
ClinicalPsychiatryNews
Journal B
Journal C
Journal D
Exposures 15,012 13,198 11,336 10,579 10,100 Rank
1 2 3 4 5
Source Focus June 2007, Psych OH, Average
Issue Exposures with stack well penalties
19
Ob.Gyn. News.1 in Delivering Exposures Since
December 2002 Source
Focus,OB/GYN OH, Average Issue Exposures,
December 2002-June 2007

• Please click here for syndicated readership and
  exposure data on Ob. Gyn. News

20
Focus Office Hospital-Based OB/GYN Readers
Ob.Gyn. News
Journal A
Journal B
Journal C
Journal D
Readers 27,380 26,118
25,661 24,230
19,846 Rank 1 2
3 4
5
Source Focus June 2007 OB-OH, Average Issue
Readers
21
Focus Office Hospital-Based Ob/GYN Exposures
Ob.Gyn. News
Journal A
Journal B
Journal C
Journal D
Exposures 19,248 16,930
16,493 13,536
11,256 Rank 1 2
3 4
5
Source Focus June 2007 OB-OH, Average Issue
Exposures with stack well penalties
22
Cardiology News.1 Medical Newspaper in Readers
and Exposures to the Cardiologist Source
Focus, Card-OH, Average Issue Readers and
Exposures, June 2007

• Please click here for syndicated readership and
  exposure data on Cardiology News

23
Focus Office Hospital-Based Cardiology Readers
Journal A
Journal B
Journal C
Cardiology News
Journal D
Journal E
Journal F
Readers 14,749 10,621 10,250 9,990 9,318 9,125 8,5
33 Rank 1 2 3 4 5 6 7
Source Focus June 2007, CA-OH, Average Issue
Readers
24
Focus Office Hospital-Based Cardiology
Exposures
Journal A
Cardiology News
Journal B
Journal C
Journal D
Journal F
Journal E
Exposures 8,744 6,293 6,028 5,389 5,301 4,785 4,24
2 Rank 1 2 3 4 5 6 7
Source Focus June 2007, CA-OH, Average Issue
Exposures with stack well penalties
25
Pediatric News1 in Readers and Exposures for
Reaching the Pediatrician Source Focus, PED-O,
Average Issue Readers and Exposures, June 2007

• Please click here for syndicated readership and
  exposure data on Pediatric News

26
Focus Office-Based Pediatric Readers
Pediatric News
Journal A
Journal B
Journal C
Journal D
Journal E
Readers 32,023 31,601 30,060 26,027 25,809 23,784
Rank 1 2 3 4 5 6
Source Focus June 2007, PE-O, Average Issue
Readers
27
Focus Office-Based Pediatric Exposures
Pediatric News
Journal A
Journal B
Journal C
Journal D
Journal E
Exposures 23,236 23,063 20,500 18,290 16,974 13,94
3 Rank 1 2 3 4 5 6
Source Focus June 2007, PE-O, Average Issue
Exposures w/stack well penalties
28
Rheumatology News1 in High Readers and APEX
(Ad Page
Exposures) to the Rheumatologist(Source
Media-Chek, RH-C, High Readers, APEX, June 2007)

• Please click here for syndicated readership and
  exposure data on Rheumatology News

29
Media-Chek Office Hospital-Based Rheumatology
High Readers
Rheumatogy News
Journal A
Journal B
Journal C
Journal D
Journal E
High Readers 2,206 2,047 1,264 1,040 517 504 Rank
1 2 3 4 5 6
Source Media-Chek June 2007, RH-OH, High
Readers
30
Media-Chek Office Hospital-Based Rheumatology
APEX
Rheumatology News
Journal A
Journal B
Journal C
Journal D
Journal E
APEX 881 787 653 424 401 399 Rank 1 2 3
4 5 6
Source Media-Chek June 2007, RH-OH, Ad Page
Exposure (APEX)
31
Skin Allergy News 4 in Readers and Exposures
to the DermatologistSource Focus, June 2007,
Derm-C, Average Issue Readers and Exposures

• Please click here for syndicated readership and
  exposure data on Skin Allergy News

32
Focus Dermatology Readers
Journal A
Journal B
Journal C
Skin Allergy News
Journal D
Journal E
Journal F
Readers 8,311 7,817 7,382 7,074 6,675 6,284 5,487
Rank 1 2 3 4 5 6 7
Source Focus June 2007, Derm-OH, Average Issue
Readers
33
Focus Dermatology Exposures
Journal A
Journal B
Skin Allergy News
Journal C
Journal D
Journal E
Journal F
Exposures 5,560 5,103 5,090 4,584 4,052 3,695 2,92
0 Rank 1 2 3 4 5 6 7
Source Focus June 2007, Derm-OH, Average Issue
Exposures with stack well penalties
34
ACEP NEWS.1 in Exposures to Emergency Medicine
Physicians (Source Media-Chek, EM-C, APEX,
June 2007)

• Please click here for syndicated readership and
  exposure data on ACEP News

35
Media-Chek Emergency Physician APEX
ACEP NEWS
Journal B
Journal C
Journal D
Journal E
Journal F
APEX 9,954 9,255 8,708 8,035 3,909 2,145 Rank
1 2 3 4 5 6
Source Media-Chek June 2007, EM-C, Ad Page
Exposures (APEX)
36
Media-Chek Emergency Physician High Readers
Journal A
Journal B
ACEP NEWS
Journal C
Journal D
Journal E
High Readers 15,915 14,473 13,241 10,252 6,444 2,1
27 Rank 1 2 3 4 5 6
Source Media-Chek June 2007, EM-C, High Readers
37
CHEST Physician.2 in Ad Page Exposures to the
Pulmonologist (Source Media-Chek, PUD-C,
APEX, June 2007)

• Please click here for syndicated readership and
  exposure data on Chest Physician

38
Media-Chek Office Hospital-Based PUD APEX
Journal A
CHEST Physician
Journal B
Journal C
Journal D
Journal E
APEX 1,387 1,163 968 870 791 555 Rank 1 2
3 4 5 6
Source Media-Chek June 2007, PU-OH, Ad Page
Exposures (APEX)
39
Media-Chek Office Hospital-Based PUD
High Readers
Journal A
Journal B
CHEST Physician
Journal C
Journal D
Journal E
High Readers 2,799 1,771 1,733 1,674 1,651 1,529
Rank 1 2 3 4 5 6
Source Media-Chek June 2007, PU-OH, High
Readers
40
Surgery News.1 in APEX and 2 in Exposures to
the General Surgeon (Source
Media-Chek, GS-OH, APEX, June 2007 Focus, June
2007, GS-OH, Average Issue Exposure)

• Please click here for syndicated readership and
  exposure data on Surgery News

41
Media-Chek Office Hospital-Based
General Surgeon APEX
Surgery News
Journal A
Journal B
Journal C
Journal D
Journal E
APEX 10,833 9,334 8,155 7,667 5,350 4,799 Rank
1 2 3 4 5 6
Source Media-Chek June 2007, GS-OH, Ad Page
Exposures (APEX)
42
Media-Chek Office Hospital-Based
General Surgeon High Readers
Journal A
Journal B
Surgery News
Journal C
Journal D
Journal E
High Readers 14,194 12,372 12,296 11,614 11,148 7,
998 Rank 1 2 3 4 5 6
Source Media-Chek June 2007, GS-OH, High
Readers