Conclusions Advertising

1
Conclusions - Advertising

• Young people do not recall drug facts or
  statistics.
• Nonusers avoid both friends and strangers who use
  drugs rather than confronting them.
• Young people resent being told what to do and may
  in fact do the opposite to prove independence.
• Family is an important influence on drug use and
  attitudes (both for younger and older kids).
• Young people vividly relate to stories about
  drugs and drug users (both for younger and older
  kids).
• Current drug ads are unrealistic and do not have
  recall (except for Take me out of the ballgame)
• Celebrities are not viewed as credible, because
  use drugs, different lives, or paid to read
  script.

2
Conclusions Community Programs

• 8. Neighborhood programs are crucial to reduce
  demand for drugs (younger kids as recreation,
  older kids as peer-group support and counseling).
• 9. Educational programs that provide information
  in an adult manner are effective in communicating
  antidrug messages.

3
Boston Fights Drugs-Key Takeaways

• Which research methods?
  
• source of bias sampling plan
• research method
• model
• choice of questions
• researcher judgment
• How to control for effects?
• Become an advocate?