NFL Youth Football

1
NFL Youth Football
2
Objectives

• Continue to build access to the game for boys and
  girls, ages 6 -18
• Recruit and educate a new generation of coaches
• Communicate with Moms and Educators
• Incorporate football programming into schools
  (elementary high school)
• To develop between educators, parents and the NFL
  a unified effort to bring the highest standards
  of physical education and life skills training to
  the youth of the nation (based on the Seven
  Guiding Principles of NFL Youth Programs)

3
Overview NFLyouthfootball.com

• Active.com, the NFLs on-line partner has
  developed a web-based community for millions of
  young people, their parents, coaches, and
  teachers, that participate in NFL grassroots
  initiatives
• In a secure environment a participant can input,
  archive, and access information about their NFL
  activities while also receiving real time news
  and instruction from coaches, program
  administrators, sponsors, the NFL and its member
  clubs
• The NFL Youth Football Network on
  nflyouthfootball.com allows for all personal,
  team, and league management pages to be
  customized to include sponsors and messaging that
  will deepen the affiliation the participant has
  with sponsors.

4
2003 NFL Flag
5
NFL Flag FootballProgram Overview

• NFL Flag is the official youth league for kids
  6-14 years old. The program is a community-based
  turnkey program that provides every community the
  opportunity to play in an organized NFL
  non-contact football league
• Available nationwide, participation has grown
  over the past seven years to over 100,000
  registered participants
• Participants are eligible to compete in a
  regional tournament hosted by the NFL, with a
  chance to advance to the NFL Flag National
  Championships. National Championships will be
  held in November at the Disneys Wide World of
  Sports Complex and will be broadcast on ESPN and
  ESPN2 (December and January).

6
NFL Flag FootballProgram Overview (cont.)

• Registration promotions are executed in May and
  June, before school is out and in August during
  Back-to-School/Preseason
• ESPN is the national media and promotional
  sponsor through 2005
• The NFL will host (8) regional NFL Flag
  tournaments (to qualify for the National
  Championships) in New York, Baltimore, Cleveland,
  Chicago, Miami, Houston, San Francisco, and Las
  Vegas in October and November of 2003
• Tournaments are open to all registered NFL Flag
  participants nationwide

7
NFL Flag FootballNFLyouthfootball.com - Overview

• All registered leagues, teams, coaches, players
  and parents receive their own customized NFL Flag
  web page. The system provides seamless top to
  bottom, and bottom to top, communication of
  schedules, highlights, accomplishments,
  announcements, practice curriculum, menu of
  plays, NFL news, etc.
• Sponsors have the opportunity to deliver
  customized and targeted messages, announcements
  and direct mail marketing campaigns to all
  100,000 participants, 10,000 teams, 5,000
  leagues and 150,000 parents.

8
NFL Flag FootballNFL Flag Equipment Benefits
for Each Participant

• NFL team-identified jersey
• NFL team-identified football (2 per team of 10)
• Personal NFL Flag web pages on nflyouthfootball.co
  m provided for every participant, coach, team,
  league, official and parent
• Coaches will have access to an NFL Flag Coaching
  Guide
• Kids receive an NFL Playbook through
  nflyouthfootball.com
• Boomer Esiason Foundation
• A portion of NFL Flag proceeds benefit the Boomer
  Esiason Foundation for Cystic Fibrosis. Boomer
  Esiason is the National Spokesperson for NFL Flag

9
2003 Punt, Pass Kick
10
NFL Punt, Pass Kick

• Concept
• Since 1961 boys and girls have participated in
  this national skills competition in punting,
  passing, and place kicking. No registration fees
  are required to enter any phase of this
  competition. It is the most well known youth
  sports competition in the world. Many current NFL
  players participated in PPK as youngsters.
• Overview
• Nationwide participation has topped 4,000,000
  with local and school competitions combined.
• Over 6000 local competitions are run through
  schools (4 week program) as well as, 3,000 local
  park and recreation centers, during the months of
  August and September.
• Open to boys and girls (compete in separate
  divisions) ages 8-15.

11
NFL Punt, Pass Kick

• Overview (cont.)
• The core participant base allows the Sponsor to
  cross-promote many different organizational
  initiatives.
• Team championships are held during halftime of a
  NFL home game in all 32 NFL markets during the
  months of November and December.
• National Finals are held during an AFC Divisional
  playoff game (at halftimes) in January, and are
  aired on CBS Sports.

12
2003 Junior Player Development
13
NFL Junior Player Development

• Objectives
• JPD serves two major objectives
• NFLs Official Youth Coachs Development Program
  provides 60 hours of practical training in how
  to properly teach all of the game fundamentals,
  and how to creatively and effectively apply life
  skill messages
• NFLs Official Instructional Tackle Program for
  kids ages 12-15 years old. All participants are
  introduced and taught every position through a
  progression of fundamentals training over 12
  scheduled two-hour practices.

14
NFL Junior Player Development

• Concept
• Will make up for the diminishing number of middle
  school programs across the country (82 of all
  JPD participants continue to play high school
  football.)
• The first step in rebuilding youth tackle
  football as an effective feeder system for high
  school programs.
• The program provides the full experience of youth
  tackle football instructional and developmental
  training through innovative and easy to apply
  methods.
• Every participant receives counseling through a
  life skills / character development curriculum
  which is incorporated throughout all on-field
  activities.
• JPD also provides a helpful set of tools for
  coaches (over 60 hours of interactive training)
  and league administrators to enhance an already
  existing team and league or launch a new one.
  The program provides youth coaches all the tools
  necessary to teach the fundamentals correctly in
  a fun and entertaining manner, while focusing on
  every participant equally.

15
NFL Junior Player Development

• Forecast - 2004 Sites
• NFL Youth Programs will continue to have direct
  involvement in the existing JPD sites and will
  extend the program to 56 (6- week program) sites
  in 27 NFL markets.
• New York (8) Pittsburgh Oakland (2)
• Cincinnati Cleveland (3) Houston (3)
• Washington, D.C. (5) Baltimore (3) Chicago
  (4)
• New England (3) Buffalo (2) Los Angeles (2)
• Atlanta Philadelphia (2) San Diego (2)
• Minneapolis New Orleans (3) Dallas
• San Francisco St. Louis Kansas City
• Carolina Milwaukee Detroit
• Miami Denver Indianapolis
• Launching Middle School based program
• 8,000 Individual Programs (JPD Instructor
  Kit) 144,000 participants (team of 18 per kit)
• 50 League-run Program sites 6,400
  participants youth organizations
• 6,100 participants in-school
• 156,500 projected total participation

16
NFL Junior Player Development

• Houston
• The Houston Independent School District has
  arranged to have Junior Player Development
  implemented into all 36 of their middle schools
  beginning the fall of 2003. After successfully
  launching JPD this past spring at Rice University
  with 164 kids the City has committed to split the
  total cost with the NFL in order to expand the
  spring program to include 450 kids participating
  throughout Houston. This will be followed by the
  Houston School system fully funding and
  implementing JPD into their entire fall middle
  school football program.
• The Houston Independent School District is also
  requiring all 110 of their middle school coaches
  to be trained through the JPD curriculum.
• The school system has also agreed to place a
  Houston Texans JPD patch on every middle school
  football player and coach in the City of Houston.

17
NFL Junior Player Development

• New Orleans
• The New Orleans Public School System has arranged
  to have Junior Player Development implemented
  into all 18 of their middle schools beginning the
  fall of 2003. This will mark the first time that
  organized tackle football will be available to
  middle school students in the New Orleans Public
  Schools. There will be (3) instructional sites,
  reaching 450 students, set to begin play in
  spring 2003. A structured competitive league will
  follow in fall 2003.

18
2003 NFL High School Player Development
19
NFL High School Player Development

• Concept
• Providing incoming, fall season sophomores -
  seniors, throughout an entire urban-based
  community, a program that focuses on academic
  counseling and specific football skill training
  by position. Each participant gains full
  awareness of what is necessary to become a
  successful collegiate student-athlete, along with
  the resources and information to meet NCAA
  Clearinghouse requirements.
• Working in partnership with Play it Smart (NFF)
  to provide seamless on and off field service to
  high school players throughout club marketplace.

20
NFL High School Player Development

• Objectives
• Increase exposure of urban-based, high school
  football players
• Provide additional access to academic counseling
  and dispersion of information (core class review,
  transcript review, NCAA Clearinghouse
  requirements, etc.)
• Decrease player to instructor ratio for on-field
  training (allows for more specialized
  instruction)
• Increase access to academic records for college
  recruiters
• Improve academic and fundamental skill level of
  all program participants

21
NFL High School Player DevelopmentNFLyouthfootbal
l.com (Overview - Involvement)

• E-Mentoring Concept
• The NFL Youth Footballs official web-based
  communication infrastructure
• Access to 20,000 high school players, coaches,
  and administrators within 11 selected markets
  through existing spring football programs as well
  as NFL designed and operated program sites.
• All NFL HSPD participants have the opportunity
  through their own personal web page (via
  Active.com) to receive satellite instruction and
  mentoring from a group of NFL-selected experts in
  the areas of
• Strength and Conditioning
• Speed Training
• Academic Counseling
• Fundamental Skill Advice (by position)
• Health and Safety
• College (Standardized Test) Preparation
• Life Skill Mentoring
• Instructional Video Streaming (by position)
• Communication with former and current NFL players
  and coaches

22
NFL High School Player DevelopmentPlanned 2004
Sites

• NFL Youth Football will have direct involvement
  in the following HSPD sites.
• 2004 Markets
• Oakland (1) Boston/NE (1)
• Washington, D.C. (3) New Jersey (2)
• Los Angeles (1) Long Island (1)
• New York (5) Chicago (1)
• Maryland New Orleans (1)
• Houston (2)
• 10,000 Total Participants _at_ 30 sites
• 10,000 E-Mentoring Participants
• Entire state of Maryland will participate

23
NFL Youth Football Fund
Play It Smart A school-based program developed
and managed by the National Football Foundation
that used the game of football to assist students
with positive personal development, decision
making, responsibility, maturity issues and
leadership skills. NFL-NFF Coaching Academy The
mission of this program is to elevate the quality
of football coaching at the youth and high school
levels across America and to grow the game of
football.
24
NFL Youth Football Department
Department Head Senior Director Cedric Jones
Department Assistant Chantel Peters
Program Operations Senior Director Scott Lancaster
Marketing Coordinator Jennifer Semien
Asst. Manager Domestic Programs Matt Gliebe
Manager YFF Alexia Gallagher
Assistant YFF Jamie Peck
International Programs Manager
Public Relations
Total Headcount 9
-Existing In House Resources
-Existing In House Resources
25
NFL Youth Football Contacts
Youth Football Fund - Alexia Gallagher
[phone] Jamie Peck [phone]