Free for All: Free Resources

1
Free for All Free Resources Every Publisher
Should Know About
Kati Elliott, KEH Communications
2
Public Relations

• By its nature it is free.
• Needs to meet the needs of editors and their
  publications.
• Should be ongoing and consistent.

3
How to Get There

• Know the publication you want to be published in.
• Get to know editors and what makes them tick.
• Give publications a reason to write about you.

4
Use Your Resources

• If you are doing webinars, plan them well in
  advance in order to get them in print.
• http//www.mhprofessional.com/?page/mhp/categorie
  s/chases/content/special_months.html
• Send your calendar of events to state education
  associations for distribution to their members.

5
Use Your Resources

• If you have an area of expertise, exploit it.
• http//www.educationworld.com
• http//www.edweek.org/ew/section/blogs/index.html
• www.readingrockets.org
• http//magazine.edublogs.org/

6
Use Your Resources

• Monitor competitors and keywords
• http//www.google.com/alerts
• www.twitter.com
• www.facebook.com