Horticulture First

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Horticulture First
Mission Objective Role

• Horticulture has been identified as one of the
  Growth Engines which can steer our States economy
  in the near future. Hence, Horticulture Firsts
  mission is to make this vision possible through
  more private participation.
• To attract more investments into the Horticulture
  Sector from Corporate, Companies, Entrepreneurs
  and create a friendly investment environment,
  explore every possible option in the horticulture
  sector which may benefit the farmer to begin
  with.
• Marketing of Agri Export Zones.
• Prospecting for New Projects into the
  Horticulture Sector.
• Escort new project initiatives all through the
  Implementation process.
• Acting as information kiosk for Agri Export
  Zones, Horticulture Processing and Marketing.
• Preliminary screening of new project proposals.
• Conducting Crop Specific Buyer / Seller Meets and
  facilitating Exporters, Traders Growers
  Interface.
• Incubating Pilot Projects in Horticulture
  Processing.
• Effectively co-ordinate / support other basic
  sectors of the Department in marketing related
  activities.

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Last Updated November 15,
2009
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Marketing

• General Scenario
• Most of our fruits and vegetables like Mangoes,
  Sapora, Sweet Lime, Pomegranates, Papaya,
  Chillies, Gherkins, etc are being exported to
  overseas markets and up-country markets. But the
  marketing arrangements are un-organised, the
  cream is enjoyed by the middlemen.
• Efforts made by the Department
• The Department has conducted Buyer / Seller Meets
  for Mangoes, Pomegranates, Chillies, KP Onions.
  The objective is to establish linkages among
  Growers and Exporters, Importers and Large
  Traders. These meetings have been successful and
  shall be continued.
• The Department also conducts Crop Specific shows
  like Mango Show, Pomegranate Show, etc.
• Trade-Leads This division extensively interacts
  with market sources and maintains a database of
  trade-leads and passes on to progressive growers
  who can deliver.
• This division also maintains market information
  and disseminates to the stake holders as and when
  necessary.

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Marketing
Excellent prospects are there for marketing of
horticulture produce in fresh form. Opportunities
are at Domestic as well as Export Front.
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Marketing
Typical Process Flow for Marketing Export of
Fresh Produce
Quality Fruit
Mechanised washing Grading
Export Packing
Domestic Packing
Palletisation
Precooling storing in cold rooms
Tranporting in Refrigerated Vans
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Marketing
Crop Availability Calendar
The fruits and vegetables are available in Andhra
Pradesh throughout the year. The cropwise period
of availability and duration are furnished
hereunder
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Crop Availability Calendar
II VEGETABLES
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Contract Farming

• Scenario
• Globally, Horticulture activity is market
  oriented. Government of Andhra Pradesh desires to
  promote market oriented horticulture through
  contract farming. A Draft Contract Farming Policy
  has been prepared for effective. Apart from the
  policy document, the State Government has
  abolished Market Cess for Exporters and
  Processors under contract farming arrangements.
• The Department has gone a step ahead in promoting
  contract farming with more and more private
  participation from Companies involved in direct
  or indirect procurement of raw materials.
• Draft Contract Farming Policy

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Contract Farming Successful Projects
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Contract Farming Potential Areas / Crops
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Horti Processing

• General Scenario
• Around 25 to 80 of the fresh produce is
  processed in the world when compared to less than
  4 average of entire country. There are 5198
  Processing Units with an installed capacity of
  21.10 lakh MT with a production of 9.9 Lakh MT.
  There are around 70 Processing Units in Medium
  Large Enterprises segment and 1491 processing
  units in SSI sector.
• The Potential Regions for processing are
  Chittoor, Vijayawada, Hyderabad, Vishakapatnam,
  Ananthapur. Major Crops being Mango, Guava,
  Papaya, Tomato, Onion, Spices, Medicinal and
  Aromatic Plants.
• Present area of processing ranges from Cashew,
  Fruit / Vegetable Pulp / Concentrates, Gherkin,
  RTS Beverages, Medicinal Herbs, Spices to
  De-hydrated Fruit and Vegetables.
• Andhra Pradesh State Food Processing Policy
• Food Processing Policy Guidelines
• List of Processing Units (Medium Large
  Enterprises, Small Scale Units, Cold Storages.

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Horti Processing
Investors Focus
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Horti Processing
Possible Processed Products
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Schemes Incentives
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Schemes Incentives
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Investment Opportunities
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