impression management

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impression management
Kathy Ennis Post-16 Learning Adviser
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towards a definition

• a process by which people in social situations
  manage the setting and their dress, words and
  gestures to correspond to the impressions they
  are trying to make or the image they are trying
  to project
• creating a good first (and lasting) impression

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first impressions

• within three seconds of seeing a person for the
  first time we have decided their

• social status
• politics
• education
• religion
• sexuality
• friendliness / approachability
• aptitude

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first impressions some statistics

• 93 of how somebody judges you is based on
  non-verbal communication
• 55 is based on body language and appearance
• 7 is based on what you say

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at work

• doing a good job accounts for 10 of the
  impression you give
• 90 of the impression you give of being capable
  is based on perception
• presentation of work
• presentation of self
• being seen to be doing a good job

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but ..
at the end of the day it is how you
perform that counts, but every little helps if
you make a mistake and dont look good, then
it can be a double minus. Amy Mahon, Solicitor,
Clifford Chance
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impact

• 5 key IMPACT values
• Integrity - you have to be yourself
• Manners
• Personality - do not be a clone
• Appearance it accounts for 55 of your impact
• Communication
• Thrill- keep them coming back for more!

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5 things you need to face the world

• confidence
• a personal brand (what do you want the world to
  think of you)
• an elevator pitch
• a winning image
• transferable skills / experience

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confidence - how?

• preparation, preparation, preparation
• know your stuff and know you know your stuff!!
• find opportunities to practice presenting your
  stuff get involved
• ALWAYS be positive
• NEVER be a one-track pony
• be enthusiastic

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personal brand how?

• who you are
• what you are
• what are your personal / professional ethics

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elevator pitch how?

• Do
• speak!
• make small talk
• ask open questions

• Dont
• ignore him / her
• talk about the weather
• get too personal
• moan!

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a winning image how?

• appropriate
• balanced
• professional not powerful
• modern
• clean

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Transferable skills how?

• interact
• get involved
• ask questions
• volunteer
• dont wait to be asked
• dont sit back
• think laterally

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• Kathy Ennis
• Post-16 Learning Adviser
• kathy.ennis_at_cilip.org.uk
• 020 7255 0500