FIFA World Cup 2010TM

1

• FIFA World Cup 2010TM
• Provincial Government Western Cape
• Department of Transport and Public Works
• Youth Conference
• July 2008

2
VOLUNTEER PROGRAMME
3
Volunteer Categories

• 2010 WC volunteers will be divided into 3 main
  categories
• i.e. FIFA/LOC volunteers
• Host City volunteers
• Provincial volunteers (districts)
• FIFA/LOC volunteers will be placed at stadium
  precinct
• FIFA fan park
• FIFA events eg. Final draw
• Accommodation eg. Hotels
• Provincial volunteers will be at
• PVAs
• Base Camps Training Venues
• Accreditation centre
• Park n Rides
• Volunteer centres

4
Processes

• All volunteers will have to register on the
  official FIFA website
• Worldwide launch of the volunteer programme
  started on 1 July 2008
• Volunteers must be 18 years of age at the start
  of the World Cup
• Training will be provided for all 2010 WC
  volunteers

5
Types of Volunteers

• Specialist volunteers (Interpreters,
  broadcasting)
• General volunteers (Community, Information
  services, drivers, etc)

6
Roles and Responsibilities

• Directional
• Assist with access control
• Ushers
• First aid
• Hospitality
• General information
• Marketing
• Lost and found
• Child care
• Logistics (drivers, distribution, etc)

7
Ambassador Programme (DEAT)

• Target unemployed youth and graduates
• Creating social and human capital with the aim of
  future employment
• Specialised training to be offered to provide
  opportunities with expertise for 2010
• Example of training programmes SA Host
  programme, Tourism awareness

8
LED Benefits for 2010

• Target Host cities and municipalities
• Existing LED frameworks at local municipalities
• How will the informal traders be formalised?
• Training at no cost
• Project sponsors INWENT
• Linkages with LOCs business opportunities

9
Umsebenzi Youth Portal

• Municipal based hub
• Currently 20 000 individuals on database mainly
  youth
• Categorised into skills and qualifications
• Individuals to be placed in 2010 projects
  especially those who completed learnerships

10
PROJECT DRIVERS
11
Motivating Factors

• Western Cape population 5.2 million people, 33
  ex City of Cape Town district (Stats SA)
• Potential event visitors 300 000 visitors
  (international and local) to the province (150
  000 at peak on day 14) (Axios Consulting)
• Accommodation survey 108 791 accredited beds
  throughout province, 70 ex City of Cape Town
• Team base camps 31 potential base camps
  throughout province
• Tourist trends 8 million visitors pa to South
  Africa (CTRU)
• Transport mobility

12
PROJECT MANAGEMENT
13
2010 PROJECT INTEGRATION
TOURISM, INVESTMENT FILM ECONOMIC DEV
ACCOMMODATION ENVIRONMENTAL SUSTAINABILITY FIFA
PROJECTS, EVENTS AND MARKETING
ECONOMIC LEGACY
EMSDisaster Medicine Health
PROVINCIAL COORDINATOR(DotP)
INFRASTRUCTURELEGACY
HEALTH SAFETY LEGACY
Infrastructure Transport Property
COMMUNICATION and PM
SOCIALLEGACY
SECURITY
Sport DevelopmentArts CultureExchange
Programmes
Traffic Security Community Safety
DISASTER RISK MANAGEMENT
14
TRANSPORT MOBILITY AND DEMAND MODEL
15
Motivating FactorsPopulation

• Total population 5.2 million
• City of Cape Town district 66
• Other districts 34

Catalyst to integrate communities from rural
areas to large towns within the provincial
districts
16
Motivating FactorsAccommodation
17
Motivating FactorsAccommodation

• Total beds 108 791 (accredited)
• City of Cape Town district 29
• Other districts 71
• Aligned to tourism trend movements, the survey
  indicates high density nodes of
• West Coast (Vredenburg and surrounds)
• City of Cape Town
• Cape Winelands Triangle (Stellenbosch, Paarl and
  Franschhoek)
• Whale Coast (Hangklip to Hermanus)
• Garden Route (Mossel Bay to Plettenberg Bay)

18
(No Transcript)
19
2010 Approach to Transport Mobility throughout
the Western Cape
20
TRANSPORT EVENT OPERATIONS
21
Activities

• Human Resource Training
• Bus Systems
• Fleet Operations
• Venue Transport
• Wayfinding Signage

22
HR Training

• Training plans
• Resource numbers
• Resource scheduling
• Resource deployment

23
Fleet Operations

• Depot identification
• Driver management
• Driver village(s)
• Dispatch plans

24
Venue Transport

• Venue Transport Operations Plans (VTOPs)
• Furniture, Fixture Equipment (FFE)
  requirements

25
Wayfinding Signage

• Development of WS Plans
• - Integration with VTOPs
• Identification of vendor

26
PUBLIC VIEWING AREAS
27
Provincial Public Viewing Areas

• A PGWC PVA is
• a PGWC hosted venue that will broadcast live FIFA
  World Cup 2010TM matches and provide
  entertainment and services throughout the month
  long event
• an enclosed secure venue with required resources,
  facilities, services and equipment
• PGWC PVAs will
• provide alternative viewing options to ensure
  non-ticket holders have access to the event
  throughout the Western Cape free of charge
• integrate communities and international visitors
• create regional sustainable development through
  economic viability and social equity
• create legacy aligned with 2010 bid and considers
  iKapa Elihlumayo
• accommodate FIFA Fan Park regulations and Green
  Goal programme

PGWC PVA locations identified by local
population, expected visitors accommodation nodes
and transport mobility
28
PVAs Objectives

• PGWC PVAs will
• provide alternative viewing options to ensure
  non-ticket holders have access to the event
  throughout our province free of charge
• provide access to the excitement of the
  tournament for those in dispersed areas
  throughout the province
• integrate communities and international visitors
• create regional sustainable development through
  economic viability and social equity
• create legacy aligned with 2010 bid and considers
  iKapa Elihlumayo
• spread provincial resources to under- serviced
  areas
• accommodate FIFA Fan Park regulations and the
  Green Goal programme

29
PVAs Motivating Factors

• Western Cape population 5.2 million people, 33
  ex City of Cape Town district (Stats SA)
• Potential event visitors 300 000 visitors
  (international and local) to the province with
  tickets (150 000 at peak on day 14) (Axios
  Consulting)
• Accommodation survey 108 791 accredited beds
  throughout province, 70 ex City of Cape Town
• Team base camps 31 potential base camps
  throughout province
• Tourist trends 8 million visitors pa to South
  Africa (CTRU)
• Transport mobility

30
Motivating FactorsPopulation

• Total population 5.2 million
• City of Cape Town district 66
• Other districts 34

Catalyst to integrate communities from rural
areas to large towns within the provincial
districts
31
Motivating FactorsAccommodation

• Total beds 108 791 (accredited)
• City of Cape Town district 29
• Other districts 71
• Aligned to tourism trend movements, the survey
  indicates high density nodes of
• West Coast (Vredenburg and surrounds)
• City of Cape Town
• Cape Winelands Triangle (Stellenbosch, Paarl and
  Franschhoek)
• Whale Coast (Hangklip to Hermanus)
• Garden Route (Mossel Bay to Plettenberg Bay)

32
(No Transcript)
33
Motivating FactorsPotential Team Base Camps

• 31 identified potential team base camps in the
  province, 19 ex City of Cape Town
• Criteria
• - Minimum of 50 rooms ie 100 beds
• - Training facilities
• - Business requirements
• - Transport mobility
• - Security
• Potentially 8 to 10 teams based in Western Cape

34
PVAs Proposed Capacity

• Considering the motivating factors, 5 key PVAs
  identified with proposed capacities estimated at
• Cape Winelands 15 000
• Central Karoo 2 000
• Eden 20 000
• Overberg 10 000
• West Coast 10 000
• Assumptions based on population statistics 16 to
  60 age group, more men than women conservative
  estimate

35
PVAs - Things to Consider

• Proximity to Cape Town
• - Cater for people in outlying areas
• - Ensure direct relationship to transport nodes
• - Direct relationship to accommodation hubs
• Spread of Provincial resources
• - To remote areas
• - To under-resourced areas
• - Ensuring a catalyst for local development and
  business

36
PVAs Proposals for Entertainment

• Province wide rotating sport, arts and cultural
  festival at PVA towns
• Visual arts film, video, craft and art
  exhibitions
• Performing arts music, theatre, comedy acts,
  traditional story telling and dance ensembles
• Literary arts book and poetry readings
• Sporting events football clinics, street
  football and competitions
• Gourmet events local cuisine
• Heritage and tourism promoting local places of
  interest

Sourcing of artists and entertainers includes
combination of local, provincial, national,
African and international acts
37
Western Cape Annual Events and Festivals

• Current Western Cape annual events that could be
  aligned to 2010 rotational festival event include

• May - Cape Gourmet Festival
• May - Riebeek Kasteel Olive Festival
• June - Swartland Food/Wine Festival
• June - Hermanus Food/Wine Fair
• July - Franschhoek Bastille Festival
• July - Berg River Canoe Marathon
• July - Knysna Oyster Festival
• Aug - Cape Times Waterfront Wine Festival

Object Increase the shoulders of the tournament
period
38
PVAs Development Plan/Venue

• Elements to consider
• Disaster management
• Lost and found
• Information office
• Staff resourcing
• Volunteers
• Local business
• District/Municipal co-ordination and liaison
• Transport and mobilisation
• Parking and guarding
• Ticketing and access control
• Safety and security

• Visual equipment
• Venue facilities
• Empowerment opportunities
• Catering and vendors
• Performances and shows
• Event management
• Marketing Plan
• Communications Plan
• Municipal services Water, Electricity, Waste
• Infrastructure/Professional Services

39
PVAs - Considerations

• Weather
• Power
• Equipment availability
• Transport
• Security
• FIFA regulations and requirements
• Broadcasting rights
• Rights and obligations
• Funding
• Sponsorships
• Base camps and training venues

40
PVAs Legacy

• Community based performers
• Experience being part of a mega international
  event
• Experience a month long event touring different
  towns throughout the province
• Transfer of skill through interaction with
  feature artists and participating in scheduled
  programme
• Opportunity for mass exposure

41
Thank you Ke a leboga