Paul McLaughlin, Chief Executive, Scotland Food

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Food Forum West Collaboration

• Paul McLaughlin, Chief Executive, Scotland Food
  Drink

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About Scotland Food Drink

• Food Drink industry-led membership
  organisation
• Purpose is to grow the industry, working
  collaboratively
• Priorities are developed by the Membership
• Overseen by an Executive Group of major
  industry representative and delivery
  organisations

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Model for Growth
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Key Initiatives

• Reputation
• Access to Markets Programme
• Provenance and Labelling
• Food Tourism / Scottish Produce in Food Service
• Collaboration
• Coaching Academy Centre of Excellence
• Exemplar Projects
• Cultivating Collaboration
• Innovation
• Food, Drink Health Innovation Hub
• Skills
• Food Drink Skills Academy

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Strategic Activity

• Food Drink Policy
• Economic Growth Work-stream
• Industry Strategy Refresh

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The Food and Drink Policy
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Food Drink Policy - Status

• Workstream Chairs completed submissions
• Leadership Forum deciding combined view
• Policy Document being drafted
• Announcement Due at Highland Show

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Research Summary produced End May 09
Industry Consultation underway June-Aug 09
Strategic Themes Agreed End Aug 09
Aligned Delivery Map produced Mid Nov 09
Finalise research reports Mid May 09
Refreshed Strategy Vision produced End
Sept 09
1st draft research reports produced Beg May 09
Draft Strategic Options produced Beg June 09
Action Plan produced End Oct 09

• Industry and Stakeholder Consultation
• Test and refine evidence base
• Develop strategic options

Produce Refreshed Vision Strategy to 2017
including evaluation process and baselines
Research to update Evidence Base Trends,
Competitors, Scottish Industry
Agree Refreshed Action Plan including roles of
industry and stakeholders
Existing Industry Vision Strategy
Implement
and
communicate
Track Performance Review
Research testing workshops Through May 09
Refreshed Industry Strategy Launched End Nov 09
Dec 08 May 09
April - September 09
Aug-Nov 09
Dec 09 onwards
Strategy Refresh Key Milestones
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Trends Markets
Industry Mapping
Exemplar Research
UK Retail Foodservice
Premium Brands
WHISKY NZ LAMB ITALY
Reputation

WHISKY ITALY
Indulgence
Innovation
Health
JAPAN IRELAND
JAPAN
MALAYSIA
Collaboration
Consolidation
Provenance
NZ DAIRY
Skills
Sustainability
Global Threats
Strategic Options
From Research to Strategic Options
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How much collaboration is actually happening?

• A recent collaboration survey was performed to
  determine how the industry felt about
  collaboration.
• Results have just been collated and make
  interesting reading...

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Trading Relationships - Specifications
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Information Flow and Sharing
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Efficiency and Adding Value
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Long Term Thinking
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Mutual Support
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Survey Summary

• Respondents believed collaboration is a good
  thing
• But few do it well in practice
• Those who do, see a benefit

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Collaboration Helps Where there is Complexity
How Complex is this Supply Chain?
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Collaboration Helps Where there is Complexity
VERY !
How Complex is this Supply Chain?
Cheese Processor
Farms
Retailer
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Profit Leaks throughout the Chain particularly
at the joins
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What are the benefits to all this?

• Supply chain becomes more efficient
• Better returns for all
• Demand and Supply are closely linked
• Rural sector better linked to consumers
• Better quality can demand higher premium
• Consumers will pay for provenance

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What are we doing about it?

• INSIGHTS Project
• Lean Green Exemplars
• Lean Tasters
• Coaching Academy Centre of Excellence
• Cultivating Collaboration (C2)
• Mentoring Partnerships
• Collaboration across Food For a
• Surviving the Economic Downturn Event

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Why should I join Scotland Food Drink?

• For small companies in the year of Homecoming we
  are offering a 50 membership discount - 300 for
  the first year.
• As a member, you will get 25 of your membership
  fee back in credits to spend on any of our
  activities
• Members get reduced rate and priority access to
  all our events and services, which make those
  credits go even further.

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Why should I join Scotland Food Drink?

• Access to over 1500 worth of business
  development services outlined in the Members
  Benefits leaflet
• Free access to IGDs Retail Analysis, essential
  information for all companies supplying or hoping
  to supply larger retail chains.
• Priority access to Meet the Buyer programme, with
  greater emphasis on speciality and foodservice
  outlets, as well as the main multiples

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Why should I join Scotland Food Drink?

• Great networking opportunities with Scottish
  businesses in all sectors and sizes, and from
  research organizations to multiple retailers.
• As a member, you have the best opportunity to
  make your voice heard in the development of
  strategies and initiatives which impact on your
  business, through getting involved with the
  Working Groups

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