Why%20publicity?

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Why publicity?

• Attract students
• Attract funding
• Attract research partners
• Attract new staff
• Enhance the reputation of the University as a
  centre of excellence.

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Research or event?

• Publicity splits roughly into two categories
• Research stories
• Events

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Events stories

• Prize givings
• Workshops with other organisations
• Visits from celebrities, MPs etc.
• These will gain you LOCAL publicity

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Research stories

• Murray Watsons English immigrants work
• Rhona Dolevs terrorism and children
• Victors online Scots dictionary
• These have something new to say and challenge
  the status quo attracting wider and possibly
  NATIONAL publicity.

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Some recent stories

• Trevor Harley on psychology of love hits in
  Financial Times, PJ, Courier, Radio Tay.
• Rona Dolev on terrorism and children hits in
  Herald, Courier, Reporting Scotland, BBC online,
  Scottish TV, Radio Scotland, Wave 102, Radio Tay,
  Kingdom FM, Real Radio, and River FM.
• Scots online dictionary hits in Sunday Times,
  All Scottish radio stations, Scotsman, Herald,
  PJ, Courier, Newsnight, Grampian TV and more.

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Spotting a story

• Is it original?
• Is it a first in the world, UK, Scotland?
• Does it have implications for the public?
• Furthering of knowledge is good, but discoveries
  with major implications make big headlines.
• Is it quirky?

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How to channel your stories

• Call or email the Press Office. A press officer
  will advise on the strength and likely coverage
  of your story and prepare it for release to the
  media.
• Fill in the media guide form.
• Email any events to b.m.smeaton_at_dundee.ac.uk
• Consider identifying a press office contact
  person in your department.

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Fielding coverage

• If you have a strong media line, the press
  officer will prepare a press release and issue it
  on a day you are available for interview.
• More complicated or subtle stories can be dealt
  with by inviting a journalist to visit and
  interview you.
• Intensive media training is available book your
  place with Head of Press.