Writing a Letter

1
Writing a Letter

• A Charity Letter

2
Getting Started paragraph 1

• Get Attention
• THOUSANDS OF ANIMALS LOOSE THEIR HOMES EVERY YEAR
  
• AWARD WINNING WORK BY LOCAL CHARITY
• WARNING HAVE YOU HAD YOU DOG NEUTERED
• RE LOCAL CHARITY FUNDRAISER

3
Why are you writing paragraphs 23

• Identify a Problem
• Theres nothing worse than .
• Have you noticed lately that
• Charities rely on donations and so there is
  always the worry
• Provide a Solution
• In this section you will introduce yourself, your
  charity and the services you provide. Relieve the
  readers mind by telling them about the good work
  you do in their area.

4
Sell Yourself paragraphs 45

• Present your credentials
• The reason why you can be trusted.
• Prestigious people who support your charity.
• The length of time youve been in your field of
  expertise.
• Important awards or recognitions.
• Show the Benefits
• What is so good about your charity

5
Get Personal paragraphs 67

• Satisfaction
• Tell a hart-warming success story
• Put in quotes from people who have benefited from
  the charity.
• Why Me?
• Make your donor feel special
• Why have you chosen them to write to
• Avoid the impression that you sent out thousands
  of these letters.

6
Irresistible paragraph 8

• Make Your Offer
• Special event
• free gift
• vivid explanations of the benefits of the
  donation
• Give a Guarantee
• people have a built-in fear that they are going
  to get ripped off
• Money spent locally
• Money wont be wasted

7
Dont just sit there paragraph 9

• Call to action
• Pick Up the Phone and Call Now!
• When you call our free information line
• Tear Off the Donation Form and Send It In Today!
• Come to our centre by Friday and
• Be explicit and succinct in your instructions.
• Give a Warning
• build emotion with risk of loss
• What will happen if they dont give money

8
Closing paragraph 10 after salutation

• Close with a Reminder
• Always include a postscript (P.S.). Your P.S. is
  the third most read element of your sales letter.