FUNDRAISING

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FUNDRAISING

• TEN OF THE BEST

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Fundraising Principles

• 1. Identify and prioritise the project (s) and
  how much money is required
• 2. Consider the formation of a group (sub
  committee?) for each program or event.
• 3. Involve as many people as possible

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• THE TOP TEN
• FUNDRAISERS

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• 1. Club Membership
• Generally clubs charge somewhere around 20 to
  join and 10 per annum
• Many clubs provide a key ring or badge displaying
  a membership number. You need to answer the
  question of what are the benefits?
• Clubs can auction special numbers e.g. 1 or 007

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2. Registration Fees

• Generally, across Australia, registration fees
  are in the vicinity of 40 to 150 for juniors
  and 120 - 300 for seniors
• A large part of this income, particularly for
  seniors, relates to the payment of insurance. The
  balance relates to costs involved in providing
  uniform

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3. Sponsorship

• The name of the game is sponsor service.
  Little things count framed certificate, club
  t/shirt, newsletter mention, sponsors days. By
  way of a guide, Junior clubs of 400 players are
  capable of raising 20k . Keep in constant touch
  with your sponsors.
• Signage can include Honour Boards, Bill Boards, A
  Frames
• What businesses are based in your area (Brisbane
  vs Roma)? This will have an impact on your
  sponsorship objectives

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Sponsorship Packages Examples

• 500 Sponsors Package
• Package includes
• Player Sponsor
• Ground Announcement at each home game
• Supporters shirt
• Framed Certificate of Appreciation
• Business Name in Annual Report
• Small Home Game Signage
• Payment Plan
• Deposit 250
• 1 easy monthly payment of 250

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10,000 Sponsors Package

• Package Includes
• Player Sponsorship
• Ground Announcement each home game
• Supporters Shirt
• Framed Certificate of Appreciation
• Business Name in seasons annual report
• Large home game signage
• 2x season tickets to home games
• 6 Drink Vouchers at each home game
• 2 free lunches from canteen at each home game
• 2 free dinner and drinks at annual presentation
  night
• Business name on front or back of jerseys (all
  four grades
• Business name on sleeves of supporters shirts
• Payment Plan
• Deposit 2000
• 4 easy monthly payments of 2000

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• 4. Honour Board
• Clubs who have access to an area high in traffic
  (both people and/or cars) can consider the
  placement of an Honour Board or Bill Board.
• There are professional companies who will do
  these things for you (at a of the income). E.g.
  Sports Impact Marketing

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5. Raffles

• The Raffle
• What form do they take at your club?
• Who sells the tickets?
• Where do the prizes come from?
• What controls are in place?
• Do you Gain permits for prizes over 500 and
  1000?

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6. The Club Monster Raffle

• In 2007 the League conducted a national raffle
  open to all Rugby League clubs in Australia
• 134 prizes were sourced from Harvey Norman
• Over 200 Clubs participated
• Initially clubs were offered up to 1000 tickets
  _at_ 5 per ticket. Over 160,000 tickets were
  requested
• In excess of 250K was raised

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MONSTER RAFFLE 2008

• The Monster Raffle will be conducted again in
  2008
• Ten major prizes will be on offer
• Information for the 2008 program will be posted
  in March at www.rugbyleague.com.au/onecommunity
  ea

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Monster Raffle Success

• Rockingham Sharks (WA) Split the books and
  allocated a block of tickets to each player, both
  junior and senior. Club Incentive provided for
  high sale numbers
• Brothers Junior RL (Brisbane) Conducted their
  own club raffle, with the prize of being listed
  on all 1000 tickets

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7. 100 CLUB

• Advantage is that they are easy to conduct
• Clubs are charging between 2 and 5.
• Generally raise 300 per home game over 10 games

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8. AUCTION NIGHTS

• Auction Nights
• All costs covered in the cost of entry
• Combination of silent and active auctions
• Prizes include a wide range of items that appeal
  to all members including things like 300 worth
  of electrical work
• Sponsor or Trivia Nights
• Can involve fund raising games such as 2 coin at
  a bottle of booze and games such heads and tails.

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9. PICK TWO ADDITIONAL

• Donations
• Flea Markets
• Canteen Stalls
• Concert/Film Nights
• Dinner Dances
• Progressive Dinners
• Fetes/Stalls
• Merchandising
• Wine Tasting
• OTHERS OF YOURS

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Professional Support

• If resourcing is an issue for your club you can
  consider using professional companies to assist.
• They include companies as listed under
  Fundraising in the Administration Resource
  section of the ARL Development website
  arldevelopment.com.au
• Companies such as Impact Sports Marketing

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Opportunities in the Future

• Commercialisation of Leaguenet
• Clubs have potential to attract income from
  national sponsorships by providing brand
  recognition on their websites
• Benefits could be determined by site usage
• Anticipated that information will be passed onto
  you by mid year