Cost Effective Ways to Add Interactive Local Content

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Cost Effective Ways to Add Interactive Local
Content

• Jan Schaffer,
• J-Lab The Institute for Interactive Journalism
• www.J-Lab.org

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New Roles for Citizens

• Competitor
• Counterpoint
• Watchdog
• Guidedog
• Civic Player
• Creative Writers, poets

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Avenues for Participation

• Tipster, Source
• Correspondent, Reporter
• Writer, Storyteller
• Columnist, Blogger
• Photographer, Videographer
• Expert
• Movie Maker
• Listserv participant
• Cartoonist

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2004 Elections

• Civic Participation through
• Media

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Remixes Deans Scream
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Fahrenheit 9/ll
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MoveOn.org Bush ads
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Architecture of Participation

• For a Culture of Contribution

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Future News

• Story Making
• vs.
• Story Telling

www.j-lab.org
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Participatory Trends

• Breaking News
• Eyewitness accounts, videos
• Watchdogging News
• Watchdogging Govt
• Reporting Micro-local News

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1.Invite citizen monitors

• Pothole patrol?
• Abandoned cars?
• Police scrutiny?
• Community events?
• Gas prices?
• Teardowns?
• Municipal oversights?

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Citizen Eyewitness Accounts
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MSNBC.com- Citizen Pope Photos
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London Bombings

• First 24 hours, eyewitnesses sent the BBC
• Over 20,000 e-mails
• 1,000 photos
• 20 videos in 24 hours.
• 1,500 photos posted on Flickr.

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2. Create Local Blogs

• Beat Blogs
• Breaking News Blogs, Moblogs
• Editor, Editorial Page Blogs
• Community Columnists
• Community Connectors

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Spokesman-Review Blogs
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Beat Reporter Blogs
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Reading, PA Local blogs
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AZcentral.com Tap local experts
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DMN.com Editorial page blog
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Mobile Phones Moblogs
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3. Launch E-newsletterWash Posts Lean Plate Club
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4. Build interactive exercises

• Mash-ups, Google satellite images
• Tax, Budget calculators
• Clickable maps
• Political matchmakers
• Choices exercises

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Databases chicagocrime.org
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Tax Calculators
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Clickable Maps
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5. Share Coding- GothamGazette.com
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6. Create multimedia obits
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7. Go Hyper-local

• Neighborhood sites
• Zoned editions
• Niche sites
• Music, event sites

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Coastsider.com
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Barista.net - Montclair, NJDebbie Galant, NYT
Jersey columnist
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WestportNow.com
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MSM NorthwestVoice.com
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Southwest Voice swvoice.com
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Bakersfields Bakotopia
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BlufftonToday You Spotted
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YourHub.com -Boulder, CO
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YourHub.com - 46 Denver hoods
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VC Backfence.com
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8. Build Partnerships

• Journalism Schools
• Community Colleges
• Computer Science Departments
• Local Libraries
• Citizen Start-ups
• Neighborhood Planning Councils
• LP-FM radio stations

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Philanthrophic Ventures www.J-NewVoices.org
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New Voices Spotlights
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J-School MyMissourian.com
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Library partnerForumhome.org
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Deerfield,NH Forum
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Weekly Newspaper partnerHartsvilleToday.com
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Daily papers, J-SchoolMadisonCommons.org
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Neighborhood Profiles
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9. Create DYI Tools

• How-To Blog
• How-To Community publishing
• How-To Do Journalism
• How-To Do Multimedia

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DYI Tools Citizen Journalists Boot Camp
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J-Learning.orgHow-to Community Journalism
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How to put photos online
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J-Learning.org - Databases
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10. Have Fun

• Local idol contents
• Music video competitions
• Collaborative novel writing
• Citizen reviewers

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Dispatch.com Write a Novel
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Dispatch.com -Collaborative Novels
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Miami Herald Music Video Challenge
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Modesto Bee Young Idol
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AJC.com Woman to Woman
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Chicago Tribs MetroMix.comCitizen reviewers
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Detroit NewsRantRave
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More RantRave
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Columbus Dispatch -Hot Issue
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AZCentral.com Look-Alikes
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Instead focus on Connections
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Attachment, Involvement

• Meaningful Information

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Build Connections
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Get this ppt at

• www.j-lab.org/powerpoints.shtml

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• The Institute for Interactive Journalism

www.J-Lab.org www.J-NewVoices.org www.J-Learning.o
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