THE CREDO

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THE CREDO
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This presentation is not to convince you that we
are possibly the best agency in town. That our
response time to your marketing problems will not
be measured in days but in nano-seconds. That our
creatives will not only de-mystify buyer
behaviour but will also make the competition look
like sitting ducks. That we are a bunch of
wonderful people who have come together to change
consumer attitudes and behaviour. That we truly
possess the magic lantern.
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This presentation attempts to achieve a singular
objective. To convince all that advertising is
not simply our profession. It is our passion.
For we believe that integrity and commitment are
words more powerful than philosophy and vision.
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OUR APPROACH TO COMMUNICATION
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For us there is no house style Our commitment
lies in creating advertising that will stand out
in its simplicity of thought.
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And our youth is an attitude of mind. We are more
daring, more inquisitive and more
confident. Where passion and honesty about our
client's problems score much above our individual
interests.
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OUR APPROACH TO CLIENTS
HOW DO WE WIN FOR OUR CLIENTS AND FOR OURSELVES ?
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3 STEPS 1 VALUE
Evolve as creative business partner Make our
clientscommunication budget stretch Create
brands through differentiating media and creative
strategy
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THE RULES OF PARTNERSHIP
Step 1
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You must motivate. You must participate. You must
commit. You must measure.
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STRETCHING THE MARKETING BUCK
Step 2
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LOW OVERHEADS so that the costs dont have to be
transferred. Facility of a complete electronic
studio and creative library leading to FASTER
RESPONSE TIME . Dedicated IDEAS STRATEGY TEAM
with experience of handling large accounts.
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CREATING BRAND DIFFERENTIATORS
Step 3
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Constant attempts at improving the CREATIVE
CONTENT of communication
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TO DIFFERENTIATE GENERIC ADVERTISING FROM
POWERFUL BRAND METAPHORS
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TO LOOK AT THE BRAND USING CONSUMER INSIGHTS
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THE PROBLEM
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GENERIC ADVERTISING GENERIC CATEGORY BENEFITS NO
BRAND DIFFERENTIATION.NO ADDED VALUE NO UNIQUE
BRAND TERRITORIES NO REASON FOR THE CONSUMERTO
SWITCH INEFFECTIVE ADVERTISING
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THE APPROACH
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INNER CIRCLE ( Inspired by Hofstedes Culture
Model)
Symbols
Role Models
Rituals
Core Value
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USE THE MODEL TO CREATE UNIQUE TERRITORIES FOR
BRANDS
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FOR BRANDS WITHOUT UNIQUE TERRITORIES SUFFER FROM
Pressure fromcompeting brands and brands in
different butcompetitive segments
Brands built onGeneric Benefits
Pressure from brands owningunique territories
Slow disappearance from consumers mind
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PRODUCTS are owned by manufacturers.
BRANDS by consumers.
Which is why a powerful brand is a
winner in the market- place. Ensuring steady cash
flow over a period of time. Making the balance
sheet look neat.
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5 years is possibly a very small time to prove
anything. Specially for a fledgling agency which
started with no money and one client.
Fortunately, agencies are made of people. Their
inventories walk down the elevator every night.
And possibly, agencies go only as far as their
people allow them to.
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SOME SUCCESSFUL ASSOCIATIONS Brands we have
helped to build
Premier Irrigation 5 years Times Of
India 4 years MMG Realty
4 years Farinni Confectionery 4
years Globotel 4 years
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OUR SPECIALISATION
Advertising Event Marketing
Media Network Outdoor Direct
Marketing Graphic Design Public
Relations Sales Promotions