THE NEW FIERA MILANO

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THE NEW FIERA MILANO
UFI CONGRESS CAIRO 19 21 OCTOBER 2003
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A MODERN GROUP
Istitutional reorganization of Fondazione Fiera
Milano

• Our identity until 2000 the weak points
• The reorganization the best answer to provide
  an efficient and functional response
• The effect of the change

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A MODERN GROUP
Fiera Milanoa probable public body
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A MODERN GROUP
Weaknesses

• Strict regulation
• No business oriented strategies
• The political approach of the Companys body
• No subsidies

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A MODERN GROUP
Four steps to challenge the market

• Setting up as a private Foundation
• Spinning off venue management activities
• Creation of an operative group
• Flotation of the group

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A MODERN GROUP
Villa Erba S.p.A.
Fondazione Fiera Milano
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56
99
Fiera Milano S.p.A.
Sviluppo Sistema Fiera S.p.A.
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FONDAZIONE ASSETS
NEW VENUE PRESENT DAY VENUE
MAIN BRANDS
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NEW ORGANISATION THE FLOATED COMPANY
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A MODERN GROUP
Floating at the stock exchange

• Attention to shareholders
• Deep changes in organization
• Increasing resources
• Building the New Exhibition System

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44 share capital is on the market
applications were 1,6 times the
availabilitytoday we are above the IPO price
that was 7,5
NEW ORGANISATION FIERA MILANO SPA LISTING
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NEW ORGANISATION RESOURCES FOR GROWTH
67,5 million (gross) to implement this
strategy1. More high quality services sold
directly2. More exhibition organised directly
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NEW ORGANISATION THE RESULTS OF FIERA MILANO SPA

• Turn over 219 M
• Ebitda 35,8 M
• Ebit 19,2 M
• Earnings of the group 9,1 M

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Total cost of the new venue 750 mil. euro
covered by 6 Fiera Milano Spa
floatation41 revenue from disposal of part of
the city complex 53 loans and cash flow the
assets rental
NEW EXHIBITION SYSTEM FINANCING THE NEW VENUE
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A MODERN GROUP
Foundation activities

• Research and development of fair and congress
  system
• Study of the impact of fair events on the
  territory
• Managerial training courses for young people to
  be placed in business sectors
• Building and relocation of exhibition centres
• Hosting of international events (ie. BID
  International)

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NEW EXHIBITION SYSTEM THE CAPACITY

• Total gross exhibition area 470.000 s.qm

345.000 s.qm in the new complex
125.000 s.qm in the present day complex
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THE BEST GOOD BYE FOR DOWNTOWN MILAN
INTERNATIONAL TENDERERS 8 eligible companies or
team of companies AMDevelopment BV,
Netherland Architectural designers Rem
Koolhas, Stefano Boeri. Risanamento S.p.A.
(Italy, team leader), IPI S.p.A., FiatEngineering
S.p.A., Astaldi S.p.A.,
Chelsfield-PLC, Foster Partners (now Langdale
Consulting). Architectural
designers Norman Foster, URB.A.M. S.r.l. Team
Aprile Hines Italia S.r.l. (Italy, team
leader), Aedes S.p.A., Galotti S.p.A.,
Techint S.p.A. Architectural
designers KPF-Khon Pedersen Fox, Renato Sarno
Group. Pirelli Real Estate S.p.A. (Italy, team
leader), Vianini Lavori S.p.A.,Roma Ovest
Costruzioni S.p.A., Unicredit Real
Estate S.p.A. Architerctural
designers Renzo Piano Building Workshop. ING
Real Estate (Holland, team leader), Impresa
Pizzarotti C. S.p.A..
Architectural designers Mario Cucinella, Richard
Rogers, Jean Nouvel, Jo Coenen, Erick Van
Egeraat. Generali Properties S.p.A. (Italy, team
leader), RAS S.p.A., Progestim S.p.A.,
Lamaro Appalti S.p.A., Grupo Lar Desarrollos
Residentiales. Architectural
designers Pier Paolo Maggiora, Arata Isozaki,
Zaha, Hadid, Daniel
Libeskind. AIG/Lincoln Italia S.r.l. (Italy,
team leader), IMMSI S.p.A
Architectural designers Aukett Garretti,
Land. Team Greenway-Parco delle Esposizioni
Architectural designers Jean Pierre
Buffi, Antonio Citterio, Michel
Desvigne, Pier Luigi Nicolin, Italo Rota.
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THANK YOU