Budget: $1,000,000 Based on 52Week Campaign

1
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.
Jana Skinny Water 2005-2006 Cable Campaign

• Budget 1,000,000 (Based on 52-Week Campaign)
• Flight July 2005 thru June 2006 (12 Months)
• 10 Selected U.S. Metro Markets

2
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.

• Chicago, 2,700 Per Week
• 5 Day Spots Per Week
• 2 Prime Spots Per Week
• Networks FOOD, FX, Hallmark, HGTV, TVLand

3
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.

• Dallas, 1,650 Per Week
• 9 Day Spots Per Week
• 6 Prime Spots Per Week
• Networks Animal, FAM, Oxy TVLand, FOOD, LIF,
  MTV,

4
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.

• Los Angeles, 3,950 Per Week
• 17 Day Spots Per Week
• 10 Prime Spots Per Week
• Networks Animal, FX, Hallmark, Movie Net,
  Oxygen, TVLand, VH-1,

5
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.

• Monterey, 205 Per Week
• 2 Day Spots Per Week
• 1 Prime Spot Per Week
• Networks FAM, LIF, USA

6
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.

• New York, 3,120 Per Week
• 7 Day Spots Per Week
• 3 Prime Spots Per Week
• Networks TVLand, FX, HGTV, FOOD, Animal

7
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.

• Norfolk, 1,625 Per Week
• 44 Day Spots Per Week
• 16 Prime Spots Per Week
• Networks Animal, Disc Health, E!, FOOD, HGTV,
  LIF, NICK, TLC, TVGuide

8
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.

• Orlando, 1,549 Per Week
• 4 Day Spots Per Week
• 5 Prime Spots Per Week
• Networks FOOD, FX, LIF, VH-1

9
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.

• San Diego, 1,330 Per Week
• 8 Day Spots Per Week
• 5 Prime Spots Per Week
• Networks FAM, FOOD, FX, HGTV, LIF, TLC, VH-1

10
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.

• San Francisco, 1,945 Per Week
• 11 Day Spots Per Week
• 8 Prime Spots Per Week
• Networks Animal, Bravo, CMT, E!, Hallmark, LIF,
  TLC, Oxygen, VH-1

11
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.

• Washington, D.C., 3,350 Per Week
• 11 Day Spots Per Week
• 8 Prime Spots Per Week
• Networks Animal, Bravo, Disc Health, HGTV, LIF,
  TVLand

12
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.
Top 10 Markets Ranked by Store Count
13
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.
Top 10 Markets Ranked by 2004 HH
Spending Non-Carbonated Beverages
Source Bureau of Labor Statistics/Claritas 2004
14
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.
5 Market Buy Ranked by Markets Ranking in the Top
10 Among Both Store Count HH Spending
Source Bureau of Labor Statistics/Claritas
2004/SQAD
15
Skinny Water 2005/06 Cable
J. Blotner Advertising, L.L.C.
10 Market Buy, Adding Three Markets From the Two
Rankings Having the Highest Concentration of
Stores Chi and NY
Source Bureau of Labor Statistics/Claritas
2004/SQAD Store Concentration defined as number
of stores per 10,000 Households