Karen L' Marconi, Show Manager

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dmg world media Home Interest and
Presented by Karen L. Marconi, Show
Manager Greater Rochester Home Show dmg world
media 325 Essjay Rd. Suite 100 Williamsville, NY
14221 1-800-274-6948 ext 203 Fax
716-631-2425 May 31, 2007
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Why Partner

• dmg Vision To inspire, engage and support our
  customers to do business together.
• dmg Mission We aspire to be our customers first
  choice in all our key markets.
• Home Garden Shows are one of the
  nations best attended and most
• profitable consumer show
  categories.
• Wide range of sponsorship opportunities
• Reach your customers and your goals
• Beyond displaying signage, beyond displaying
  logos, there's creating the experience.
  Partnership opportunities involve participating
  in the creation of a complete, engaging and
  fulfilling visitor experience designed to
  maximize your exposure to key markets. Whether
  visitors interact with your product, take away
  samples or meet with you face to face, your
  sponsorship opportunity will be custom crafted to
  meet your specific objectives.
• dmg Value
• Industry Leaders
• Educate the Consumer
• Drive Consumer Traffic
• Increase Brand Loyalty
• Capture Consumer Data
• National Corporate Partners
• Focused Community Awareness
• Premier and Promote New Products
• Enhance existing Media, Marketing and Promotional
  Programs

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Goals Objectives

• Target and engage qualified consumers and media
  in innovative manners to promote Marketing
  Partners brand messages and product
  characteristics to increase awareness.
• Maximize Marketing Partners return on investment
  by creating a source of experiential marketing
  and brand transference through additional on-site
  branding opportunities.
• Focus on locking out the competition.
• Respect Marketing Partners budgetary parameters
  by tailoring a package and remaining flexible in
  meeting your needs.
• Build relationships.
• Generate new customers and leads for Marketing
  Partner.

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Shows 2007 Fall
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Shows 2008 Spring
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Value and Execution

• Partnering Package Ideas
• Benefits include, but are not limited to
• Securing visibility in the show through the
  Feature Home (an English cottage) Interior design
  by the ASID
• (List names and companies of participants)- a
  small Stipend if available
• Developing and executing a green feature
  within the show
• Developing a New Product showcase called
  Innovation Aisle
• Having pertinent speakers on the feature stage
  to help develop an agreed upon topic of interest
  to visitors
• Walk with a Designer - Where a selected number
  of your designers will have presence on the home
  show s website, visitors will make appointments
  with them to walk the show floor and receive one
  hour complimentary consultations
• Website presence
• Having designers featured editorials in show
  guide
• Access to other shows in your region through
  dmg networking
• RIT student involvement

We are able to customize to fit the needs of our
clients. The above is a sample of a crafted
sponsorship specifically designed for Marketing
Partner
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• March 28-30, 2008
• Riverside Convention Center
• The Greater Rochester Home Show is the premier
  home show within the Rochester market.
  Exhibiting companies have the opportunity to meet
  thousands of qualified homeowners who are
  interested in spending money inside and outside
  their homes.
• Who Attends? (General Demographics)
• 90 Age 25-64 55 35-54
• 56 Female/44 Male
• 70 are married
• Majority live within Metro area (83)
• What makes our Show unique and beneficial?
• 69 of attendees attend with their
  spouse/partner
• Nearly 32 of attendees HHI 100k
• Over 76 of attendees HHI 50k
• 57 of attendees have lived in their current
  address for over 6 years
• 91 of attendees own their home
• Over 92 live in single detached house
• In addition, nearly 70 said they will make a
  purchase in the next 6 months because of visiting
  the show.
• 71 of attendees plan to spend at least 500
  six months following the show! 57 plan to spend
  at least 1000

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Commitment !

• As a partner of the Home Garden Shows, ASID
• will engage every guest who comes through the
  gate!
• The window of opportunity closes as each day
  passes due to the extensive planning that occurs
  months in advance of a local Home Garden Show.
  Show promoters will secure celebrities and
  features well in advance to assure the best floor
  space so they may fully integrate their selected
  Home Garden Show feature into their marketing,
  advertising, promotional and public relations
  campaigns.
• All sponsorships are customized to clients
  needs. We can incorporate any of the benefits
  from the previous pages to provide Marketing
  Partner with a successful program to
• Increase Brand Loyalty, Reinforce Image,
  Drive Sales, Product Awareness

Thank you for your time and consideration.
Please phone me for more information.
Presented by Karen L. Marconi, Show Manager
Greater Rochester Home Show dmg world media 325
Essjay Rd. Suite 100 Williamsville, NY
14221 1-800-274-6948 ext 203