The Evaluation Process for Automated Publishing

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The Evaluation Process for Automated Publishing

• Thad McIlroy
• President
• Arcadia House
• San Francisco Toronto
• Presented to
• Gilbane San Francisco
• April 25, 2006

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Overview of Workflow

• 1. Initiation
• 2. Content
• 3. Editorial
• 4. Production
• 5. Printing Publishing

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Overview of Workflow

• Phases Tasks Steps Fields
• Major Category Subcategories
• 1. Origination
• 1.i) Company registeration
• 1.ii) Manuscript evaluation
• 1.iii) Product Family Planning (PFP)
• 1.iv) Breakeven analysis
• 1.v) Timeline
• 1.vi) Assign Roles
• 1.vii) Initial production planning
• 1.viii) Developmental editing

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Overview of Workflow

• Phases Tasks Steps Fields
• Major Category Subcategories
• 2. Content
• 2.i) Authoring of text
• 2.ii) Illustration research
• 2.iii) Illustrations (including photography
  tables)
• 2.iv) Design
• 2.v) Web-specific content
• 3. Editorial
• 3.i) Inventory of elements
• 3.ii) Substantive edit
• 3.iii) Copyedit
• 3.iv) Author queries alterations
• 3.v) Captions, index, glossary, TOC generation

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Overview of Workflow

• Phases Tasks Steps Fields
• Major Category Subcategories
• 4. Production
• 4.i) Production management
• 4.ii) Composition
• 4.iii) Preflight
• 4.iv) Proofing
• 4.v) Cross-media composition
• 4.vi) Archiving

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Overview of Workflow

• Phases Tasks Steps Fields
• Major Category Subcategories
• 5. Printing Publishing
• 5.i) Submit specifications
• 5.ii) Submit digital files to printer
• 5.iii) Monitor print progress
• 5.iv) Cost tracking
• 5.v) Shipping
• 5.vi) CD-ROM
• 5.vii) Web site(s)
• 5.viii) e-Books

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Stage 1

• Origination

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Project Origination
Author(s)
Editor
Author(s) may propose project, or be contracted
by the editor.
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Workflow Principles asApplied to Publishing

• Creative
• The human element predominates.
• Process
• Human elements add value to this stage, not all
  of which can be replicated digitally.
• Automated
• No human intervention

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Workflow Technology

• Creative
• Digital tools are not required for a successful
  outcome, though they almost certainly will
  enhance productivity, accuracy, etc.
• Process
• Digital tools are required
• Automated
• Fully digital human interaction is required only
  to make decisions where automation errors occur.

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Project Origination The AuthorTools
Technologies

• Microsoft Word
• XML editors?
• InCopy?

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Production Planning
Editor
Designer
Publisher
ProductionManager
Compositor
Printer
The Production Manager initiates the plan in
conjunction with all other workflow participants
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Stage 2

• Content

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Stage 2.iii

• Design

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QuarkXPress or?
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Stage 2.ii

• Artwork

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Artwork

• Three types original illustrations (including
  pickups), original tables (including pickups),
  clip art (all types, including photography)
• Original illustrations and tables
• Publishing clients access royalty-free
  photography through services such as Adobe Stock
  Photos

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Stock Photos
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Stage 3

• Editorial

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Project Origination The EditorsTools
Technologies

• Microsoft Word
• InCopy?
• XML editor?
• PDF?

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Author or Editor May Apply Styles
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And Pigs May Fly
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Substantive Edits using Track Changes
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And the Compare Merge Documents Feature
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Stage 4

• Production

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Production
Illustrator Photographer
Editor
Designer
ProductionManager
Compositor
The Production Manager coordinatesproduction
between multiple participant
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Stage 4.ii

• Composition

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Tools

• High-end
• XyEnterprise XPP
• Datalogics DL Pager and DL Composer
• PTC/Arbortext
• Tech Doc
• Adobes FrameMaker
• Specialized
• Antenna House RenderX XSL Formatters
• TeX and LaTeX

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Tools (2)

• Quark/InDesign-based
• KyTek Autopage
• Typéfi
• MEI
• WoodWing
• POD/VDP
• XMPie
• PageFlex

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RFP
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QuarkXPress with XTensions

• Kytek Autopage
• Em Software XTags
• PowerMath

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Kytek Autopage

• Perhaps the most price-effective autopagination
  software available today
• Growing XML support
• Support for QXP 7

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Paging Rules

• 1. Facing pages are equal in length. Long and
  short spreads are allowed, but only on facing
  pages.
• 2. Widows over ¾ line are permitted below
  illustrations, and below tables.
• 3. Spaces above all separate line heads (but not
  below) may be increased in paging. Spaces around
  extracts, mathematics, lists, illustrations, etc.
  may also be increased in paging but should not be
  decreased.
• 4. Space above separate line heads and
  space-break indicators (such as asterisks) at the
  top of a new page is not retained.
• 5. Space below chapter titles may be varied if
  necessary.

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Paging Rules, Pt. 2

• 6. No less than two lines of text are permitted
  below subheads at foot of page. A minimum of four
  lines of text is required on any page with
  illustration(s) or table(s), at the end of a
  chapter.
• 7. Maximum number of consecutive line-end hyphens
  is three.
• 8. Turned-page tables and illustrations read
  correctly when the book is turned to the right.
• 9. Pages that are at the end of chapters or
  sections should have at least 6 lines of text on
  them.

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Stage 4.iii

• Preflight

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Preflight

• Markzware FlightCheck provides QuarkXPress
  preflight (using FlightCheck Workflow)
• Enfocus PitStop Pro or PitStop Server to provide
  PDF preflight
• Both automated by Gradual CaslonFlow (with
  results monitored by The Workflow Manager)

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Stage 4.iv

• Proofing

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Proofing
Editor
Designer
Publisher
ProductionManager
Compositor
Author
Printer
Proofing invariably involves mostof the workflow
participants
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Proofing

• Primary tools for annotated proofing are provided
  by Adobe Acrobat 7, either the full version or
  via Acrobat Reader
• Nitro PDF Desktop or JAWS are economical
  alternatives
• Additional proofing via Creo Prinergyet al.

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Stage 4.vi

• Archiving

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Archiving

• DAM provides the database
• PDF/A provides the format
• The Workflow Manager ensures that the archived
  data is the FINAL version (with all revisions in
  all assets)
• The skills of an archival specialist (from
  Innodata-Isogen) will be employed to establish
  taxonomies, metadata standards and procedures.

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Stage 5

• Printing Publishing

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Printing Publishing

• Seven functions of this module
• Submit specifications
• Monitor print progress
• Cost tracking
• Shipping
• CD-ROM
• Web site(s)
• e-Books

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Conclusion

• QA