Plattsburgh City Beach

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Plattsburgh City Beach

• The City Of Plattsburgh Recreation Department

Jordan Bieber Kyle Dyer Tom Parzych Gwendolyn
Salsman Kevin Scott Daniel Tangney Dominique
Witteck
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What is our product?

• Sand?
• Beach?
• Water?
• Sandcastles?
• Sunbathing?
• Heritage Trail?
• Barbeque?
• Vacation
  Spot?
• Swimming?

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Actually the product is a family

• Living in Clinton County
• Working Class
• Wants to spend quality time together
• Looking for an inexpensive day
• Takes the opportunity of a fun filled day during
  the summer
• Looking for an activity close by

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Meet the Bakers!

• The Bakers live in Plattsburgh.
• The Bakers make up 40 of married residents and
  19 of households with children in Plattsburgh.
• The family consists of parents, John, 34, and
  Melissa Baker, 31. Their children, John Jr. and
  Marybeth, are ages 12 and 9.
• John and Melissa average a combined salary of
  45,000 a year.
• They are always looking for places to spend
  quality time together.
• The parents want to entertain John Jr. and
  Marybeth but may not have a lot of extra money to
  spend.

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Why would the Baker family go to the Plattsburgh
City Beach?
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Key opportunities the Plattsburgh City Beach
offers

• Free admission for Plattsburgh residents, such as
  the Bakers
• Plenty of room the 2nd longest fresh water beach
  in America
• Provides a location for family time
• Close to home
• Convenient for a full day of activities
• A place they can return to

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What is the Baker family getting out of the
Plattsburgh City Beach?
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• Low cost day of fun
• Hiking trail within walking distance from the
  beach
• BBQ grills and concession stand to eat lunch
• Over a mile of sand area to play or lie on
• Large and shallow body of water

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What is keeping the Baker family from going to
the Plattsburgh City Beach?

• Other beaches
• Prefer ocean water over lake water
• Unaware that city residents have free admission
  to the beach
• Could own a pool or a friend might have one
• Other vacation spots are
• not far from the area

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The Big Idea

• Take the opportunity to escape to the Plattsburgh
  City Beach for a Daycation or a day long
  vacation.
• Provides a affordable convenient fun way to spend
  a summer day

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Our Message

• The Plattsburgh City Beach is the solution for
  Clinton County families looking to take a
  day-long vacation.
• The Plattsburgh City Beach provides a convenient
  affordable recreational outlet for the whole
  family.

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Possible Media Outlets

• Radio
• 98.9 FM WOKO
• 95.5 FM WXXX
• 106.7 FM WIZN
• 1340 AM WIRY
• 99.9 FM WBTZ
• WARP Charter CH. 17
• 93.9 FM WQKE
• 89.1 FM Air 1
• 90.5 FM WSLL
• 96.5 FM WVNV
• 97.5 FM WTNN
• 106.3 FM WYZY
• 92.9 FM Star

• Print
• Press Republican
• Cardinal Points
• Pennysaver
• Free Trader
• Lake Champlain Weekly
• Local Postings
• Eatery Menus
• The Islander

Many radio stations in the area have a spillover
affect for Canada. Canadian Tourist spend an
estimated 193 million (U.S.) in Clinton County,
with an increase of spending by 20 in the
months of June, July and August.
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Thank You

• We would like to take this opportunity to
  thank Steve Peters and The Plattsburgh City
  Recreation Department for allowing us to
  participate in this campaign.