Questionnaire Construction - PowerPoint PPT Presentation

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Questionnaire Construction

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Questionnaire Construction. Keep it short, simple,specific (KISS) Logical question progression ... Flow more important than grammatical correctness. Key ... – PowerPoint PPT presentation

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Title: Questionnaire Construction


1
Questionnaire Construction
  • Keep it short, simple,specific (KISS)
  • Logical question progression
  • Flow more important than grammatical correctness
  • Key questions first, sensitive last
  • Keep allied questions together
  • Be reasonable when requesting forecasts
  • Mix fully-structured and open-ended questions
  • Clear routing instructions, use colour
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