ONLINE JOB BOARDS AS AN EMPLOYER RECRUITMENT TOOL

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ONLINE JOB BOARDS AS AN EMPLOYER RECRUITMENT TOOL

• BY
• VERA BRENCIC JOHN B. NORRIS
• UNIVERSITY OF ALBERTA PURDUE
  UNIVERSITY

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KEY OBSERVATIONS

• Internet access in the U.S.
• households 75 in 2004 compared to 66 in 2003
  (Nielsen/NetRatings, 2004)
• businesses 89 in 2002 compared to 78 in 1998
  (Forman, 2005)
• Internet as a job and worker search tool
• unemployed workers 38 in 2002 compared to 14
  in 1998 (Stevenson, 2008)
• employed workers 14 in 2002 compared to 7 in
  1998 (Stevenson, 2008)
• employers of Global 500 companies with a
  corporate career website increased from 29 in
  1998 to 94 in 2003 (iLogos, 2003)
• Internet use and job searchers labor market
  experience
• firm tenure (Hadass, 2004)
• unemployed workers prospects of finding a job
  (Kuhn and Skuterud, 2004)
• employed workers prospects of finding a new job
  (Stevenson, 2006, 2008)

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EMPLOYERS USE OF ONLINE JOB BOARDS
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GRAPH 1 Changes in the stock of vacancies in the
U.S.

• Source the Bureau of Labor Statistics, the
  Conference Board, and Monster.com.

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GRAPH 2 Changes in the stock of online vacancies
in the U.S., Canada, and Europe
Source Monster.com.
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A job posting on Monster.com
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TOOLS THAT FACILITATE SEARCH AT THE EXTENSIVE
MARGIN SEND THIS JOB TO A FRIEND LINK
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TOOLS THAT FACILITATE SEARCH AT THE EXTENSIVE
MARGIN APPLY NOW LINK
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TOOLS THAT FACILITATE SEARCH AT THE INTENSIVE
MARGIN

• Worried about too much response? You will
  receive emails from all job seekers who apply.
  If a job seeker does not meet your requirements,
  their email will be marked with Does Not Meet
  Criteria allowing you to sort them accordingly.
• Monster.com website

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EMPLOYERS USE OF SEARCH TOOLS OFFERED BY ONLINE
JOB BOARDS

• EVIDENCE FROM MONSTER.COM

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DATA COLLECTIONMONSTER.COM

• 2004 data collection
• stock of job postings on July 10th
• 10 U.S. cities 36,613 postings
• 11 job categories 44,375 postings
• 2005 data collection
• flow of new job postings between April 30th and
  July 7th
• 10 U.S. cities 87,494 postings
• 11 job categories 109,305 postings
• 2006 data collection
• flow of new job postings between June 26th and
  July 8th
• all cities/regions and job categories 142,618
  postings
• Cities (in the 2004 and 2005 samples) Chicago,
  Cincinnati, Detroit, Boston, Atlanta, Dallas,
  Charlotte, Miami, Seattle, San Francisco
• Job categories (in the 2004 and 2005 samples)
  Banking, Insurance, Finance/Economics, Financial
  Services, Biotechnology/Pharmaceutical, Certified
  Nursing Assistants, Registered Nurses,
  Manufacturing/Production, Internet and
  E-commerce, Information Technology,
  Administrative and Support Services

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ONE OBSERVATION IN THE DATA

• Financial Representative
• Company Northwestern Mutual Status Full Time,
  Temporary/Contract/Project
• Location US-MA-Wellesley Hills Job Category
  Financial Services
• Use the employer's preferred method to send your
  resume - click Apply Now!
• It's faster easier
• than ever!
• Job Description
• Financial Representatives with the Northwestern
  Mutual Financial Network provide expert guidance
  and innovative solutions for the planning needs
  of individuals and businesses. They strive to
  understand their clients goals and visions in
  order to develop financial solutions that put
  them on a path to success. These representatives
  are in business for themselvesbut theyre not
  alone. Supported by our network of financial
  specialists, training programs and mentoring
  opportunities, they have access to the resources,
  products and assistance they need to help their
  clients and build their practices.
• Devotion to and interaction with our communities
  has led Northwestern Mutual through 145 years of
  industry experience. As of 2002, weve been voted
  the Most Admired company in our industry 19
  times by Fortune magazine, and have always
  received the highest possible ratings from the
  four major rating services Standard and Poors
  (AAA) Moodys (Aaa) Fitch (AAA) A.M. Best
  (A). That reputation has been made possible by
  our Financial Representatives, who in 2000, were
  ranked the Best Sales Force in the Industry by
  Sales Marketing Management magazine.
• The Northwestern Mutual Financial Network has
  projected the need for additional Financial
  Representatives nationwide over the next twelve
  months. If youre a top-notch performer, value
  freedom as your own boss, want to be financially
  rewarded for hard work and have the desire to
  impact peoples lives positively everyday, then
  you may be a candidate we want to speak with.
• Preferred Qualifications BA or BS degree from a
  four-year institution strong interpersonal
  skills self-motivated history of personal
  success
• Enjoy working in a fast-paced, highly
  productive, value-driven environment?
• The Northwestern Mutual Financial Network is the
  marketing name for the sales and distribution arm
  of The Northwestern Mutual Life Insurance Company
  and its subsidiaries and affiliates, Milwaukee,
  WI.
• Contact Information
• Company Northwestern Mutual
• Contact
• Email It's faster easier
• than ever!
• Send this Job to a Friend

Use the employer's preferred method to send your
resume - click Apply Now!
Supported by our network of financial
specialists, training programs and mentoring
opportunities, they have access to the resources,
products and assistance they need to help their
clients and build their practices.
Preferred Qualifications BA or BS degree from a
four-year institution
Send this Job to a Friend
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EMPLOYERS USE OF SEARCH TOOLS
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EMPLOYERS USE OF ONLINE SEARCH
TOOLSTHEORETICAL FRAMEWORK

• In Barron et al. (1997) the employers search is
  characterized by two decisions
• stopping rule (extensive margin)
• precision of the signal about match quality
  (intensive margin)
• Barron et al. show that vacancy attributes such
  as
• vacancy costs
• on-the-job training
• human capital requirements
• affect the employers search at the extensive and
  intensive margins

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CONTROL VARIABLES

• Task/Worker characteristics
• teamwork
• job category (industry)
• attention to detail/quality provision
• multitasking
• temporary employment
• self-driven individual
• on the-job independence
• number of skill

• Firm characteristics
• multiple job openings in a single posting
• job descriptions length (in number of
  characters)
• opening posted by recruitment agency
• link to other job opportunities
• link to corporate website

• Other
• jobs location (region)
• payment of relocation costs
• number of forgone weeks of online posting at the
  time of data retrieval

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VACANCY WITHDRAWAL FROM MONSTER.COM

• A measure of duration of a vacancys online
  posting
• vacancy start date
• vacancy end date

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CONCLUDING REMARKS

• Evidence suggests that employers
• search technology
• active versus passive search
• are important determinants of employers online
  search
• New data collection of
• alternative measures of employers search
  outcomes
• employers parallel use of online and offline
  search tools
• would offer improvements to this papers analysis
• More attention to analysis of online recruiting
  industry