Regional Collaboration in NOAA Outreach and Communications

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Regional Collaboration in NOAAOutreach and
Communications

• Louisa Koch - Team Lead
• Regional Sea Grant Regional Workshop
• May 7th 2007

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NOAA VISION

• An informed society that uses a comprehensive
  understanding of the role of the oceans, coasts,
  and atmosphere in the global ecosystem to make
  the best social and economic decisions.

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NOAAs ROLECommunications Outreach

• Deliver timely and relevant information to inform
  decision-making and add value to society
• Provide leadership to bring people together
  around NOAAs diverse capabilities
• Address regionally diverse needs and
  opportunities
• Increase stakeholders understanding of NOAAs
  value to society
• Note 80 of adults, including community
  leaders, watch the news primarily to see the
  weather

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NOAAs CAPABILITIESApproximation of NOAA
Facilities

• Every employee is a communicator
• _at_ 250 NWS Science Operations Officers and
• Warning Coordination Meteorologists

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Examples of NOAA Communicator Networks - Sea
Grant
30 programs with 420 non-Federal FTE
(communicators, educators, and extension agents)
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Examples of NOAA Communicator Networks -
National Marine Sanctuaries

• 13 National Marine Sanctuaries 1 Monument
• Approx 40 FTE (educators, outreach and public
  relations specialists)

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Examples of NOAA Communicator Networks - NERRS

• 27 National Estuarine Research Reserves
• Approx 50 non-Federal FTE (educators, trainers
  and communicators)

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NOAAs CAPABILITIESNational Programs

• NOAA forecasts, warnings, and
• assessments
• NOAA data, models and visualizations
• NOAA research
• NOAA visuals on
• (Science on a Sphere,
• Magic Planet,
• Webcasts, etc)
• And many more

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Issues/OpportunitiesA View from the Regions

• Communications with Key External Partners
• Regional web site
• Regional and international associations,
  councils, and commissions
• Interagency and state partnership fora
• Bi-laterals with other countries and U.S.
  territories
• Media / press releases

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Current efforts Regional

• Develop regional outreach plans based on regional
  priorities Due June 15th
• Identify key regional partners, stakeholders, and
  customers
• Identify capabilities and capacities
• Identify key regional messages
• Describe strategies and activities to move
  forward
• Promote a oneNOAA 200th

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Current efforts National

• Create regional NOAA employee email lists
  completed
• Send VADM and LO updates - ongoing
• Pilot internal regional website (Pacific Region)
  - ongoing
• Ensure coordination of NOAA sponsored regional
  efforts - ongoing
• Update performance plans May 2007
• Select NOAA-wide collaboration toolkit May 2007
• Review regional team membership May 2007
• Decide how to involve keystone partners May
  2007
• Create of national messages - TBD
• Hold regional stakeholder meeting 2008

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Backup Slides
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A BOLD GOAL FOR INTERNAL COMMUNICATIONS
X
X
X
X
Can Six Degrees of Separation Become Two?
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Communicating NOAA science to the public
Basic, integrated approach to science
Science study specialized,not integrated
Return to basic, integratedapproach to solving
problems
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NATIONAL DIMENSIONNOAA 200th Events in 2007

• 200th Rollout Awards Ceremony - Silver Spring
  Dec.19
• AMS San Antonio Jan.14-18
• NOAA Heritage Week Silver Spring Feb. 5-14
• Pacific Islands Event Honolulu Mar. 24-25
• Congressional Reception Washington DC Mar. 6
• Gulf of Mexico Event Mobile April 14
• Space Symposium Fort Collins Apr. 9-12
• Jefferson Memorial Wreath Laying Washington DC
  Apr. 13
• Propeller Club Salute to NOAA Day Tampa Apr.
  17
• Monticello Event Charlottesville May 31
• Pacific Northwest Events Seattle July 13-14
• NOAA Ship THOMAS JEFFERSON Alexandria July
  25-26

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NATIONAL DIMENSIONNOAA 200th Events in 2007

• Discover Alaska Juneau July 9-10
• Iowa State Fair Iowa?? Aug. 10-20
• NOAA in the Great Lakes Chicago Sept. 6-7
• San Diego Maritime Heritage Conference San
  Diego Oct. 9-12
• NOAA 200th Gala Washington DC Oct. 9
• Boulder Event Boulder Nov. 8
• New England Event Gloucester TBD
• 200th Finale Awards Ceremony Silver Spring -
  TBD

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External Messages
NATIONAL DIMENSIONNOAA 200th Events in 2007

• NOAA and its predecessor agencies have been
  providing science, service and stewardship to the
  nation for 200 years.
• NOAA Products and services provide tremendous
  value to the American public.
• NOAA protects lives and property.
• NOAA strengthens the economy.
• NOAA supports and sustains our coastal marine
  resources.

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Internal Messages
NATIONAL DIMENSIONNOAA 200th Events in 2007

• All of the external messages.
• All employees share in the distinguished history
  of science, service, and stewardship provided to
  America.
• We should be very proud of the work we do
  everyday on behalf of the American public. The
  work we do makes a positive impact on the nation.