TANDAA'08 The importance of local content

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TANDAA.08The importance of local content

• Ian Fernandes
• Managing Director - Nation Digital Division

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Content - Setting the scene
The Old World
The Digital World
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Convergence
Convergence
On-line
Text
Pictures
Video
Audio
Interactivity
Social Networking
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Convergence Mobile
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Kenya- The Content Explosion

• Increased access and availability
• Computers/ Mobile Phones
• Improved Connectivity
• International Access
• Broadband - Under-sea Cables
• Local Access
• Analogue- Digital Transition
• Will broadcasters keep their UHF spectrum ?
  (ISPs, Mobile)
• It will no longer be about just sending e-mails
  and browsing web-sites

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Content - The Threat

• The threat is not from within
• iPhone / iTunes Download Movies/ Music /
  Pod-casts
• Facebook / My Space Alternative pass-times
• You-Tube What you want, wherever and whenever
  you want it.
• Search or Customize
• How far up (or down) does your content feature in
  the results
• Narrowcasting Specific content for specific
  consumers
• Content creators now have direct access to
  consumers
• Mainstream media will be cut-out of the chain
• Advertisers will move with the audiences
• Advertisers can target specific audiences and
  provide more information- product features and
  comparisons, user reviews

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Content - The Threat
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Why Local Content? - News
Power in the Congo - Their story
Rebel leader threatens to take control of DR
Congo The rebel leader in the Democratic Republic
of Congo says he will take over the whole country
if the Government continues to refuse to hold
power sharing talks.
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Why Local Content? - News
Power in the Congo - Our Story
?The Inga Power Station on River Congo has
potential output of up to 44,000 megawatts. That
is more than three times power produced by the
Three Gorges Dam in China, currently, the largest
in the world. However, only 1,700 mw are being
used! ?Inga II III will Link to South Africa
via Angola, Namibia and Botswana and will
establish a connection between Inga and
Calabar in Nigeria - a 2,100km stretch. ?Grand
Inga (IV) will be part of a 5,300 km energy
superhighway linked to Aswan Dam in Egypt!
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Why Local Content ? - Sport
Skill / Talent
Entertainment
Investment
CONTENT
Revenue
Audience
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Why Kenyan Content ?

• E-Commerce
• Tourism - Wildlife Safaris Is there enough
  content that sells Kenya?
• Social Sites
• My-Space Is the content relevant to Kenya?
• Watch-this-Space

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Content - The Strategy

• Think multi-media
• News, Information, Entertainment Text, Pictures,
  Audio , Video
• Citizen journalism No need to go out and find
  content , it will come to you
• Content will rule the day
• Stay relevant Its easy to track audience
  preferences
• Be careful when you give content away for free.
• Its no longer how you get it out - Its what you
  get out
• Objective
• Give your consumers and customers what they want,
  when they want it, in the way they want it .
• Offer solutions not just information

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Thank You