HENRY SINGER

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HENRY SINGER
Creating Your Personal Brand
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TOPICS OF DISCUSSION

• Creating your own personal brand
• Wardrobe assessment
• Building a wardrobe
• Business basics
• Business casual
• Seasonal trends

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CREATING YOUR PERSONAL BRAND

• Who has a strong personal brand?
• Questions you need to ask
• Is there a company dress policy?
• Is there an industry standard or dress code?
• Personal networking when are you not at work?
• What do you want your personal style stay about
  you?
• Take cues from the client

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WARDROBE ASSESSMENT and PLANNING

• What do I need?
• What do I own?
• Should I still wear it?
• Does it still fit?
• Wardrobe versus impulse purchase
• Where do you get advice?
• How much should I pay?
• Budget for your wardrobe
• Sale versus regular price
• Interest free plans

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BUILDING A WARDROBE- BUSINESS BASICS

• Standard Suits (2 to 3)
• Black/Navy/Charcoal
• To start choose year round high performance
  fabrics
• Separate Jackets (1 or 2)
• Neutral shades in classic patterns (e.g. small
  neat patterns)
• Dress Trousers (2 or 3)
• Navy, black, or charcoal in pure wool or wool
  stretch fabrics

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BUILDING A WADROBE BUSINESS BASICS

• Dress Shirts (7 10)
• White, blue and tan solids including one French
  cuff
• Patterns (stripes or checks)
• Neckwear (5 10)
• Solids, neat patterns, and stripes

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BUILDING A WARDROBE- BUSINESS BASICS

• Shoes (2- 3 pairs)
• Black, chocolate and mahogany
• Shoe trees
• Shoe care kit
• Belts
• 2-3 coordinating colors for shoes

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BUILDING A WARDROBE- BUSINESS BASICS

• Outerwear (1-2 )
• Three quarter or full length styles to fit over a
  suit jacket

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BUILDING A WARDROBE- BUSINESS CASUAL

• Suit without a tie
• Separate jackets
• Layered knits
• Collared shirts
• Dress polo t-shirts
• Subtle patterned dress pants
• Seasonal casual pants
• Dress denim
• Dress/ casual shoes
• Casual belts

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BUILDING A WARDROBE- BUSINESS CASUAL

• No t-shirts
• No sweat shirts
• No fleece
• No athletic sneakers
• No casual denim

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INDUSTRY TRENDS- CLOTHING

• Suits
• Shorter slimmer
• 2 or 3 button single breasted
• Dark tonal patterns
• Subtle pin stripes checks
• Jackets
• Slim styles paired with denim
• New takes on vintage fabrics
• Trousers
• Flat front or single pleat
• Seasonal fabrics

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INDUSTRY TRENDS- ACCESSORIES

• Dress shirts
• Semi spread collars
• Higher collar styles
• Slimmer body lines to match clothing
• Antiqued striped fabrics/ wallpaper prints/
  checks
• Accents and solids in lilac, blue, pink and earth
  tones for spring
• Ties
• Three widths (7cm/ 8cm/ 9.5 cm)
• Neat patterns, semi solids, tone on tone patterns

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• REMEMBERYOU CREATE AND CONTROL
• YOUR OWN PERSONAL BRAND

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THANK YOU