www'OCRRA'org

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Connecting With Your Community Harnessing
E-mail Marketing Software
Kristen LawtonOCRRA
www.OCRRA.org
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• Constant Contact E-mail Services
• Store Multiple Mailing Lists
• Design Attractive E-Mails
• Track Activity

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• Permission-Based E-Mail Lists
• Explicit vs. Implicit Permission
• Those who register
• Those with whom you have a relationship
• Clean Lists
• Minimize SPAM Reports

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• Harvest E-Mail Addresses
• Events or Drop-Off Sites
• Sign-Up Forms
• Surveys
• Home Page Sign-Up Box
• Incoming E-mail Questions
• Office E-mail Signatures

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• E-Mail or Contact Lists
• Create Import and Add
• Microsoft Outlook, .xls, .csv, .txt
• Type addresses
• New Contact Notification
• Home page sign-up box info

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• Multiple Contact Lists
• Register for Different Lists
• Business Recycling
• Compost Information
• Household Hazardous Waste

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• E-Mail Creation
• 200 Templates
• Edit Images and Colors
• HTML and Customization
• Preview and Send a Test

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• Constant Contact Help
• Weekdays
• Phone, e-mail, chat
• 24/7
• Online FAQs, blog, discussion groups, tutorials

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• Constant Contact Demo
• Log In
• Create
• Edit
• Preview

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• Effective E-Mail Tips
• Define Goals
• Determine Frequency / Time to Send
• Keep Message Short Simple
• From Line Make it Recognizable
• Subject Lines
• Dont use all caps
• Minimize use of FREE and other gimmick terms
• Keep it between 5-8 words
• Remove Repeat Bounces from Your List

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• E-Mail Reports
• Bounces
• Opens
• Clicks

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• Bounces
• E-Mails That Get Returned To Constant Contact
• Assign a Category/Reason for Being Returned

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• Types of Bounces
• Non-Existent Address
• Undeliverable
• Mailbox Full
• Vacation/Auto Reply
• Blocked

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• Opens
• People Who Open E-Mail
• Coupon for Openers

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• Clicks
• Number of Readers Who Opened E-Mail AND
  Clicked One or More Links
• Registers 1click, regardless of the number
  of links clicked

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• Unique Click-Throughs
• Number of Clicks Per Link
• Isolate those who clicked a certain link and
  send them targeted info

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• Interaction with Website
• Join Our List Code
• Links to Website/Vice Versa
• Website Reports
• 11.com statistics

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• Site Visits, No E-Mail Sent

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• Site Visits, E-Mail Sent

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• Constant Contact Trial
• Free
• 60 Days
• www.constantcontact.com

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• Constant Contact Costs

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• OCRRAs Investment
• 1,260 / year (discounted)
• .008 cents/person/month
• Small investment big impact!

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• Other Web-Based Software
• icontact.com
• campaigner.com
• jangomail.com

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Thank you! Kristen LawtonOnondaga County
Resource Recovery Agencyklawton_at_OCRRA.org315.45
3.2866
www.OCRRA.org