Material Development for Beginning Business Chinese

1
??????????????????Material Development for
Beginning Business Chinese

• ????????????????
• Analysis to Some Business Chinese Textbooks for
  Beginners
• Liandong Guo
• Shanghai Jiaotong University

2

• ????????????
• The actuality of Business Chinese teaching
  materials
• ??????????????,??????????,???????
• The Business Chinese textbooks that are
  available in China market are either intermediate
  or very advanced, few are for business Chinese at
  elementary level.

3

• ??????????????
• The basic situation of current business
  Chinese teaching
• ????????????????????????????????????
  ???????????????????????????????????????????????
• Most teachers think the business
  Chinese teaching and the general Chinese teaching
  are aiming at the different learners who have the
  different Chinese speaking levels. The basic
  Chinese teaching for the learners is the
  foundation of the business Chinese teaching. The
  learners who want to study business Chinese
  should have the intermediate Chinese speaking
  level.

4

• ????????????????
• The inconsistency in business Chinese
  teaching at elementary level
• ???????????????????????????,???????????
  ???????????????????????????????????????????
• More and more beginning learners want
  to study business Chinese, the business Chinese
  learners represent the follow characteristics
  non-foundation, non-degree education and needing
  separated study. Whereas, the business Chinese
  teaching materials for beginners are seldom.

5

• ???????????????????
• Brief introduction of three series
  elementary business Chinese teaching materials
  which pressed domestically
• Meiru Liu. (Chief editor) (2006) Basic Business
  Chinese (BBC). Peking University Press Beijing,
  China.
• Zhang, Li. (chief editor) (2005) Gateway to
  Business Chinese Regular Formulas and Etiquette,
  Peking University Press Beijing, China. CD-ROM
  accompanying the book.
• Li, Ming Ding, Anqi. (chief editor) (2005)
  Chinese For Managers Everyday Chinese (Volume 1,
  2), Foreign Language Teaching And Research Press
  Beijing, China

6
(No Transcript)
7

• ???????????????????????
• Some problems should be pay more attention to
  when teachers are writing the elementary business
  Chinese teaching materials.
• ??,???????????????????????????????????
  ?????????????????????????????
• First, how to arrange the proportion
  of the basic language knowledge and the business
  knowledge. Especially the Chinese phonetic,
  Chinese writing characters and Chinese basic
  grammar.

8

• ??,???????????????????????
• Second, how to arrange the proportion of
  ordinary basic vocabulary and business
  vocabulary .

9

• ??,??????????????????????????????????
  ????????????????????????????????????????????,?????
  ?????????????????,??????????????,?????????????????
  ????????????????.
• The third, the most important thing
  of Business Chinese teaching is the
  practicability and intercommunication. The
  purpose for learners to study Business Chinese is
  to acquire and improve the real communicated
  ability on the background of the business
  activities. The teacher should consider much on
  the main texts and exercises which based on the
  real business activities situation. How to
  design and arrange the exercises based on the
  task will be a necessary problem.

10

• ??,?????????????????????????????
• The fourth, How to increase the
  business cultural background knowledge.

11

• ??,?????????????,??????????????????????
  ???????????????,???????????????????
• The fifth, Its a pity that there are
  a few elementary business Chinese textbooks which
  accompanied with the multimedia disk. For the
  beginners, the combination method which used
  visual and audio forms will be benefit to their
  studying.

12

• ????????????????????????????????,?????????????????
  ?????,2006?8?????????????????????????
  ???????????,????????????????????????,????????
  ??????????
• The successful experience and experiment of
  the three series Business Chinese textbooks has
  proved that Chinese for Business Purposes can
  also be taught at the beginner level.
• Additionally, A general outline of Business
  Chinese test which provide a specific range
  about the communicative function and vocabulary
  of Business Chinese had published on August,
  2006. Its a clear guideline for the teachers who
  want to compile Business Chinese teaching
  materials.

13

• ???????????????????????,?????????????????????????
  ???,??????????,???? ????????,????????????????????
  ?????,???????????????????????
• Business Chinese teaching is a kind of
  special teaching which aiming different levels
  and requirements. We hope much more Business
  Chinese teaching materials for beginning level
  appear on the domestic and overseas market.

14

• ??!
• Thank you!