Lead and Floor Traffic Analysis

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• Lead and Floor Traffic Analysis

Prepared By
Foresight Survey Support International
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• Foresight Survey Support International makes it
  a priority to be flexible and to accommodate your
  data analysis needs. The following outline of
  analyses provides a basic understanding of what
  types of conference information can be obtained.
  To learn how Foresight can work with you to
  analyze your conference, please contact us at
  [phone] ext. 262

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What methods does Foresight implement to collect
data?

• Method 1 Foresight offers the Smart Pen as a
  lead retrieval solution to exhibitors in each
  booth.
• Method 2 Foresight utilizes the Attendance
  Tracking System to collect attendee information
  at exhibit hall exit doors and education sessions.

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How is the data collected?

• Method 1 Exhibitors scan attendee badges with
  the Smart Pen during exhibit hall hours. Each
  scan creates a record which can be linked to a
  specific attendee, time, date and booth location.
• Method 2 Attendee badges are scanned upon
  exiting the exhibit hall and education sessions
  with a hand-held scanning device. Each scan
  creates a record which can be linked to a
  specific attendee, time, date and exit door.

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Overall Facts and Figures

• Facts and figures that may be listed and
  discussed include
• The total number of exhibitor booths
• The percentage of exhibitor booths using the
  Smart Pen

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Overview of Data Analysis Options

• Listed below are optional analyses. Each
  analysis can include graphical representation of
  data, observations and Foresight suggestions for
  future meetings.
• Exhibit Hall Leads by Row
• Exhibit Hall Leads by Hour
• Exhibit Hall Leads by Booth Size
• Exhibit Hall Exit Traffic and Overall Conference
  Participation

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Analysis 1 Exhibit Hall Leads by Row

• This analysis examines
• Overall lead collection in the Exhibit Hall rows
• Which rows attracted more or less attendees than
  average
• Overall facts and figures for this analysis may
  include
• Total leads collected at the show and with the
  Smart Pen
• A summary of the number of Smart Pens on the
  exhibit floor and the average number of leads
  collected per Smart Pen

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Analysis 1 Exhibit Hall Leads by Row Summary of
Data Example
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Analysis 1 Average Exhibit Hall Leads by Row
Graphical Example
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Analysis 1 Exhibit Hall Leads by Row

• Observations for the Exhibit Hall Leads by Row
  analysis may include
• Above/below average row performance percentages
• Possible explanations for above/below average row
  performance
• Overall observations and suggestions concerning
  lead collection as it relates to exhibit floor
  layout

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Analysis 2 Exhibit Hall Leads by Hour

• This analysis examines
• Overall traffic trends in the Exhibit Hall by day
  and hour according to leads collected
• Which time slots yielded a greater number of
  leads in the Exhibit Hall each day
• Overall facts and figures for this analysis may
  include
• The total number of leads collected per day

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Analysis 2 Exhibit Hall Leads by Hour Data
Table Example
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Analysis 2 Exhibit Hall Leads by Hour Graphical
Example
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Analysis 2 Exhibit Hall Leads by Hour

• Observations for the Exhibit Hall Leads by Hour
  analysis may include
• Peak times for exhibit hall floor traffic
• Does the data justify changing exhibit hall hours

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Analysis 3 Exhibit Hall Leads by Booth Size

• This analysis examines
• The effect of booth size on the number of leads
  collected by an exhibitor
• Overall facts and figures may include
• Information on the random booth sample used in
  analysis

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Analysis 3 Exhibit Hall Leads by Booth Size
Example Data Table
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Analysis 3 Exhibit Hall Leads by Booth Size
Graphical Example
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Analysis 3 Exhibit Hall Leads by Booth Size

• Observations for the Exhibit Hall Leads by Booth
  Size may include
• Comparison of the lead collection performance of
  booths of differing size
• Possible explanation for the varied performance
  of each booth size

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Analysis 4 Exhibit Hall Exit Traffic

• This analysis examines
• Overall daily exhibit hall exit traffic trends
  between attendees and exhibitors
• Daily and hourly exhibit hall exit traffic by
  attendees
• Attendee exit traffic by door location
• Overall conference attendance participation trends

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Analysis 4 Exhibit Hall Exit Traffic

• A summary of exhibit hall exit scanning hours and
  exhibit hall hours of operation may be included
  in the analysis. An example table is depicted
  below

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Analysis 4 Exhibit Hall Exit Traffic

• Overall facts and figures for this analysis may
  include
• The total number of attendees at the conference
• Percent of attendees that visited the exhibit
  hall versus the percent of attendees that only
  visited the educational program
• The average number of times an attendee was
  scanned leaving the exhibit hall throughout the
  conference
• The total number of attendee exit scans collected
  from the exhibit hall

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Analysis 4 Overall Exhibit Hall Exit Traffic
Data Table Example
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Analysis 4 Attendee Exhibit Hall Exit Traffic
Data Table Example
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Analysis 4 Attendee Exhibit Hall Exit Traffic
by Hour and Date Graphical Example
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Analysis 4 Attendee Exhibit Hall Exit Data by
Hour and Date

• Observations may include
• Peak exhibit hall exit times
• A possible explanation for peak exit times on
  each day of the exhibit
• The significance of scanning taking place before
  or after the exhibit hall hours of operation
• Discuss the impact of before/after hour scanning
  in changing future exhibit hall hours of
  operation

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Analysis 4 Attendee Exit Traffic by Door
Location Example

• The analysis first outlines where each exit door
  is located in the exhibit hall

• Observations may include the effectiveness of
  each door location and suggestions to improve
  entry/exit doors for future conferences.