The Great Southwestern Food Company

1
The Great SouthwesternFood Company

• Strategy Planning Session
• New Massachusetts Locations

2
Two Hot New Locations

• Boston
• Sophisticated urban consumers ready for Great
  Southwesterns brand of Tex-Mex fire
• Affluent population with lots of disposable
  income
• Untapped market potential (very few similar
  restaurants)

• Framingham
• High-tech industry workers with high standard of
  living
• Business entertaining (expense accounts)
• Plenty of interstate traffic

3
Where We Are Now

• Boston
• Site found and lease signed
• Renovations begun
• Ready to begin hiring and find suppliers
• Opening publicity push in planning stages
• Opening set for August 1

• Framingham
• Three possible sites under consideration
• Tax/zoning issues to be considered
• November 1 opening a possibility

4
What We Have to Do

• Boston
• Hire managers and waitstaff
• Find food/equipment suppliers
• Advertise, advertise, advertise!

• Framingham
• Find the right location
• Build the restaurant
• Start cookin!