ENERGY STAR

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ENERGY STAR
Dehumidifiers
June 9, 2000 Marla Sanchez, EPA sanchez.marla_at_epa
.gov
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Objectives

• Provide dehumidifier manufacturers and other
  interested parties with overview of ENERGY STAR
  Program
• Provide summary of Draft 1 Product Specification
  (V1.0)

ENERGY STAR Dehumidifiers
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Why Dehumidifiers?

• Dehumidifiers consume up to 1,000 kWh/year, that
  is as much energy as a refrigerator!
• Product models vary significantly in energy
  efficiency.
• There is large potential for more energy-
  efficient designs.

ENERGY STAR Dehumidifiers
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Dehumidifier Program

• Draft specification covers residential
  dehumidifiers up to 30 L/day.
• Definitions and test protocol are consistent with
  the National Standard of Canada, CAN/CSA-C749-94.
• Draft specification recognizes approximately the
  top 25 of the current market.

ENERGY STAR Dehumidifiers
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Dehumidifier Test Data
ENERGY STAR Dehumidifiers
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Dehumidifier Specifications

ENERGY STAR Dehumidifiers
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Program Information

• Partners begin labeling ENERGY STAR qualified
  products on January 1, 2001.
• Charter partners have until January 1, 2002 to
  develop at least one ENERGY STAR qualified
  product.
• January 1, 2003 EPA begins review of the market
  to assess potential Tier 2 specification.

ENERGY STAR Dehumidifiers
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ENERGY STAR Is...

• The Symbol
• for Energy Efficiency

ENERGY STAR Program Information
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ENERGY STAR Means...

• For Consumers
• Saves money
• Helps environment
• Provides simple way
• to make a difference

• For Manufacturers
• Promotes positive
• corporate image
• Helps environment

ENERGY STAR Program Information

• For Utilities
• Provides a strategic
• platform
• Helps environment

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ENERGY STAR Products
Commercial Buildings
Roof Products
Consumer Electronics
Windows
Office Equipment
Appliances
ENERGY STAR Program Information
Residential Lighting
HVAC
Insulation
Exit Signs
ENERGY STAR Homes
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ENERGY STAR Is.
A voluntary network

• 62 utility state administrators serving over 60
  million households
• 4,600 storefronts
• 1,200 manufacturers representing 31 product
  categories
• 2,000 residential builders allies
• 4,400 commercial building partners allies (13
  of building market)

ENERGY STAR Program Information
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Promoting ENERGY STAR Products
Public Service Announcement Outreach

• Print PSAs appeared 340 times, yielding 474
  million impressions-appearances in New Yorker,
  Modern Maturity, Vanity Fair, Golf, Country
  Living.
• Broadcast PSA ran in 35 markets, appeared over
  20,000 times. Aired by 200 stations yielding
  over 1 billion impressions.

ENERGY STAR Material
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Label Recognition

• Television Ads help to increase the visibility of
  the ENERGY STAR label. Along with growing name
  recognition, consumers are becoming more
  knowledgeable about the benefits of ENERGY STAR
  and ENERGY STAR qualified products.

ENERGY STAR Television Spots
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ENERGY STAR News

• 4,300 print, TV, and radio news stories have
  reached 850 million viewers

ENERGY STAR Material
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Partner Promotions
ENERGY STAR Sample Promotions
80 million cups, 75 million bags carried the
ENERGY STAR message
Ricoh and Yahoo promotion showed ENERGY STAR
message to over 40,000 browsers/day
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Utility and Retail Promotions
ENERGY STAR Sample Promotions
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What Do Our Partners Have to Say?

• ENERGY STAR strives to create win-win solutions
  for businesses and the environment.
• Our partners have seized the opportunity to join
  ENERGY STAR to get a head start in an emerging
  market for energy efficiency.

ENERGY STAR Quotes
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Specialized Media Times Square

• 18 times/day for 4 months
• 1.5 million estimated viewers everyday
• Played New Years Eve

ENERGY STAR Sample Promotions
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Why ENERGY STAR Works

• ENERGY STAR symbol adds value to products and
  services
• Simple --- consistent platform
• Flexible --- partners can take ownership
• Dynamic --- builds on existing market structures
• Cumulative savings from all ENERGY STAR Products
  sold to date (380 million) 15 Billion over
  their lifetime

ENERGY STAR Program Information
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Why Become an ENERGY STAR Partner?

• A new way to differentiate your products
• Boost bottom line by selling high-end equipment
• Increase credibility with customers by
  positioning company as environmental leader
• Turn key approach leverage EPAs national
  education campaign to position your products

ENERGY STAR Opportunities
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Partners Receive

• Ability to use ENERGY STAR logo and take part in
  national awareness campaign
• A full range of Program support materials and
  services
• Access to utility, retail, and co-branding
  promotions
• A listing on EPAs web site

ENERGY STAR Program Information
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How to Join ENERGY STAR

• Sign final specification and become a charter
  partner
• Test label compliant products (i.e.,
  self-certification program with no fees)
• Train and educate staff on advantages and selling
  points of ENERGY STAR qualified products
• Provide information on sales and product
  characteristics to EPA

ENERGY STAR Program Information
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How to Join ENERGY STAR

• Join today...
• by contacting Marla Sanchez, US EPA, by email at
  Sanchez.Marla_at_epa.gov or by phone at (202)
  564-1248.

ENERGY STAR Program Information