PERKS Coffee Shop Cafe

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PERKS Coffee Shop Cafe

• Suzanne LeMere, Jennifer Hargreaves, Malcolm
  Jollie, Crystal Ashcraft

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To address community concerns in Seattle and
around the globe by devoting a portion of our
time, talents, and resources to the environment,
human needs, the arts and education, while
providing our customers with a healthier
alternative to their guilty pleasures.
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Ownership

• Limited liability corporation

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What is Perks?

• A healthy lifestyle
• Environmentally friendly
• Giving back to the community

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We Value

• Our customers
• Our employees
• Our community
• Our environment

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Our Advantage

• Organic coffee and food
• Environmentally friendly
• Friendliness

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Target Market

• Age 20-40
• Health conscious
• Environmentally conscious

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Product

• Pure Vida Fair Trade Coffee
• Organic food

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Price

• Median prices to begin
• Will increase due to the cost of goods

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Promotion

• Newspaper
• Flyers
• Coffee cards
• Happy hour

• Wi-Fi
• Grand opening
• Daily specials

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Place

• Freemont
• Capitol Hill
• Pike Place
• Madison

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Hours

• Monday-Friday 5am-9pm
• Saturday 6am-10pm
• Sunday 6am-8pm

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Staff

• 9 baristas per store
• 2 managers per store
• 2 regional managers for all stores

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Scheduling
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PERKS

• Questions?