Getting High on Search Engines with WebPositionGold

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Getting High on Search Engines with
WebPositionGold

• Arden O. Weiss
• weissa_at_libinc.com

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What is WebPositionGold?

• A tool to evaluate web pages and suggest changes
  so pages will rate higher with the top search
  engines.
• A tool to submit web pages to 19 of the top
  search engines.
• A tool to keep your pages rating high on a
  continuing basis.

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Pervasive Myths

• Submitting web site pages to hundreds of search
  engines will result in thousands of new visitors
  (Note Many engines are there primarily to
  collect email addresses).
• Submitting once is enough.
• Submitting numerous times increases your ratings.
• Having a large set of meta tag keywords is all
  that is needed.

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Facts

• Meta tags are not a magic solution.
• Each search engine uses different rating criteria
  - some use keywords descriptions in meta tags -
  some do not.
• Rating in the top ten hits with all the search
  engines is next to impossible.
• 95 percent of all searches are done via less than
  20 search engines hence optimize your pages to
  a few engines.
• WebPositionGold helps optimize pages to specific
  search engines hence helps insure high ratings
  on these engines.

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More Facts

• Choosing a correct set of keyword phrases is
  paramount to success.
• Rarely use single keywords most searches two or
  three word phrases (cheap flights RV Rentals
  Annapolis).
• Use the plural form of keywords.
• Case Sensitivity Insure you page has both lower
  and uppercase versions of the the primary
  keywords.
• Think like the visitor you want to attract ask
  friends what keywords they would use to search
  for your site.

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Still More Facts

• Page design and layout is important.
• If your opening page has frames, some engines
  will not find anything else on your site.
• If you use frames, put links and text in a ltno
  framesgt section.
• On each page include a link back to your home
  page and/or previous page.

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Even More Facts

• Clearly describe the contents of each page in the
  meta description tag it is displayed in the
  search results screen by most engines.
• Place primary keywords in the Title, Meta Tag,
  Heading, Link Text and Body (listed in decreasing
  level of importance to most search engines).
• Place primary keywords close to the top of the
  page or at the start of the area in which the
  keyword appears.
• Get as many other sites to link to yours as
  possible some engines like that.

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Final Page of Facts

• Write Killer Page Titles - longer titles are
  generally better.
• Make your titles and meta descriptions
  compelling and use upper and lower case do
  not use all upper case.
• Use primary key words within the URL can be given
  extra relevancy by some search engines separate
  keywords in URLs with dashes or underscores.
• Some engines may take several weeks for your
  submittal to be indexed by the engine
  WebPostionGold tells you how long it may take.

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Whats Next Bubba?

• Review your sites pages with the previously
  stated facts in mind.
• Evaluate and select/format the primary keyword
  phrases that you know will bring desired users to
  your site.
• Decide which engines to optimize for.
• Use WebPositionGold to help you accomplish the
  above.
• Update your pages and evaluate again.
• Do not submit your pages until you have done your
  homework then use WebPostionGold to do so.
• Re-evaluate your pages monthly.

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WebPositionGoldUsage Steps

• Step 1 Run Reporter Mission
• Check/display how high your existing pages rank
  for each keyword you are targeting.
• Create a baseline against which to measure
  ranking improvement.
• Rerun this report on a weekly to monthly basis.
• Also, use Traffic Analyzer to add an invisible
  traffic counting script to each of your pages
  (see slide 17).

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WebPositionGoldUsage Steps

• Step 2 Run Page Generator Mission
• Use Generator to create example basic and
  doorway pages for targeted each set of keyword
  phrases and search engine.
• Generator includes a doorway page builder and a
  page critic to help.
• Use the created pages as examples to update your
  existing pages.
• Submit separate optimized doorway pages to each
  search engine.

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Whats a doorway page?

• A doorway page is any page that is optimized to
  rank well on a given search engine.
• A doorway page for a given engine can be any
  page your home page, product information page,
  etc.
• The key is it has the proper number of words,
  keywords and other variables to rank well one or
  more search engines.

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What is Page Critic?

• The Page Critic component of Generator analyzes
  everything in either an existing page or one
  created by Page Generator it evaluates how you
  used keywords on the page.
• It offers specific advice or improving the pages
  design and content to make it rate higher for the
  keyword set and engine being targeted.
• Knowing how many times to repeat a keyword phrase
  and where to place keywords is the secret to high
  rankings.

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WebPositionGoldUsage Steps

• Step 3 Optimize, Test and Upload
• Finish Optimizing sites pages.
• Test system for proper functioning.
• Upload updated pages to the production site using
  either WebPostionGolds Upload Manager or your
  own FTP tool.
• Upload Manager tracks changes since last
  upload.

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WebPositionGoldUsage Steps

• Step 4 Submit to Search Engines
• Use WebPositonGolds Submitter component to
  submit pages.
• Create Submitter Missions to automate this
  process and insure that it gets done according to
  each search engines guidelines.
• After submitting, it will take from a couple of
  days to eight weeks for your submission to become
  active.

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WebPositionGoldUsage Steps

• Step 5 Follow up Evaluation
• Review the submission report to see how long
  each engine takes to activate you submission.
• Run the Reporter component and review the URL
  Verification Report to see when you become
  indexed.
• Monitor the Concise Summary Report to see when
  your rankings improve.

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WebPositionGoldUsage Steps

• Step 6 More Follow up Evaluation
• Run the Traffic Analyzer to see
• number of new visitors attracted.
• what keywords were used to find the site via what
  search engine.
• Update submissions to all search engines using
  keywords that bring traffic.
• Remove keywords that are not bringing traffic
  move on to others that do bring traffic.
• Optimize, Optimize, Optimize