Announcing Art Hijack 2'0

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Announcing Art Hijack 2.0

• The art of tomorrow today

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Art Hijack New Directors

• Eric Doeringer Reneé Vara

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Performance Analysis of Art Hijack (2005-06)

• What we found.

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Art Hijack 1.0 Productivity Chart
10 Partying
15 Business
5 Watercooler Chatter
30 Personal Emails
40 Unaccountable
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Summary of Findings

• Activity was inefficient
• Consistent internal conflicts
• Poor management communication between New York
  and Florida Headquarters
• Inadequate coordination

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Outlook 2007

• Brand Revitalization
• Corporate Restructuring
• Increase Yields and Productivity
• Reform Corporate Culture
• Re-align Leadership Capabilities

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Corporate Strategy 2.0

• Media Saturation
• Strategic Trend Forecasting
• Exploitation of Emerging Global Markets
• Capitalizing on Market Inefficiencies
• Value Added Services

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Media Saturation

• Host Parties with only A-list Attendees
• Frequent Press Blasts
• Lavish Dinners at Art/Basel
• Fashion Features in Society Pages
• Monthly Advertisements
• ArtForum
• Art Auction
• Modern Painters
• Vogue

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Strategic Trend Forecasting

• Eavesdrop on prominent dealers
• Stalk collectors at art fairs
• Hack websites of Artnet.com ArtInfo.com
• Secretly review incoming MFA student portfolios
• Yale
• Columbia
• Cal Arts
• Hunter

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Exploitation of Emerging Global Markets

• Expand International Presence
• Open offices 4 strategic marketplaces
• Beijing (Frank Gehry)
• Mumbai (Jean Nouvel)
• Dubai (Zaha Hadid)
• Moscow (Rem Koolhaas)
• - Partner with NetJets
• Expand corporate travel capabilities

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Capitalizing on Market Inefficiencies

• Expect collectors to pay for everything
• Quid Pro Quo with everyone in art world
• Seek sponsorship
• Altoids Emerging Art, Red Bull, Altria,Philip
  Morris
• Attend Openings with food bar, not grocery
  shopping
• Hire interns to meet full staffing needs
• NO NET COST to company bottom line

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Value Added Services

• Sleep with Art Review Power 100
• Offer fringe benefits to art critics
• Provide high quality drugs for VIPs
• Feature artists who are rich, young attractive

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Our Goal
33.33 Money
33.33 Fame
33.33 Power
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Envisioning the Future

• Art Hijack 2.0

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Joining Our Partnership

• We invite you to the
• First Public Shareholders Meeting
• TBA