Applying Spiral Dynamics

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Applying Spiral Dynamics

• Read the vMEMEs
• Communicate with the vMEMEs
• Organize through the vMEMEs
• Manage to the vMEMEs
• Recruit, select, train, place etc.
• Tailor management systems to match LCs and vMEME
  capacities
• Build communities, education, governance to fit
  the vMEMEs
• Prepare for vMEME change

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Beige (AN) vMEME Profile

• Where seen
• Newborn Infants
• Remote isolated tribes
• Senile elderly
• Alzheimers victims
• Severe addicts

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Beige Communication Strategies

• Best Source
• Caretaker, provider
• Best-Fit Approach
• Biological senses
• Offer food, water, sex
• Physical contact rather than symbols
• Input through basic senses touch/caress to give
  reassurance (if safe)
• Recognize the intelligences which are there

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Purple ( ) vMEME Profile

• Where seen

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Purple Communication Strategies

• Best Source
• Caring chieftain, shaman, counsel from revered
  elders
• Signals and omens from spirit realm, word of
  ancestors
• Best-Fit Approach
• Traditional rites, rituals, ceremonies
• Mystical elements and superstitions and magic
• Recognizes blood bonds, the folk, group
• Familiar metaphors, drawings and emblems
• Minimal reliance on written language
• Give tokens / tangible goods and show honor to
  ancestors

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Red (CP) vMEME Profile

• Where seen (20 of the population)
• Rebellious youth
• Business mavericks
• Wild rock stars
• Frontier mentalities
• Epic heroes
• Positive Aspects
• Energetic and action oriented
• Unconstrained and creative
• Courageous, daring and willing to take chances
• Negative Aspects
• Inflated ego, self image, unrealistically grand
• Oblivious to the needs of others
• May exploit without guilt to fulfill desire

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Red Communication Strategies

• Best Source
• Person with recognized power
• One with something to offer
• Respected, revered, feared celebrated Idol with
  reputation
• Someone of proven trustworthiness
• Best-Fit Approach
• Demonstrate Whats in it for me NOW?
• Offer immediate gratification if
• Challenges and appeals to machismo/strength
• Flashy to-the point, unambiguous, reality based,
  strong
• Simple language, fiery images/graphics

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Blue (DQ) vMEME Profile

• Where seen (40 of the population)
• Puritan America, Confucian China, Singapore
  Discipline
• Codes of chivalry and honor
• Religious (Christian and Islamic) fundamentalism
• Positive Aspects
• Responsible, Loyal, Dutiful, Obedient to rightful
  authority
• Charitable with keen moral sense
• Concern for justice
• Dependable
• Negative Aspects
• Rigid, Intolerant and judgmental
• Authoritarian, punitive, fanatical
• Believes own way is the only way

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Blue Communication Strategies

• Best Source
• Rightful proper kind of authority
• Down the chain of command
• In compliance with tradition and precedent
• As directed by divinely ordained Power
• Best-Fit Approach
• Duty, honor, country images of discipline
• Self-sacrifice for higher cause and purpose
• Appeal to traditions, laws established norms
• Use class consciousness, knowing ones place
• Insure future rewards delayed gratification
• Relieve guilt with correct consequences
• Punctuality, stability/order

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Orange (ER) vMEME Profile

• Where seen (30 of the population)
• Emerging middle classes around the world
• Wall Street, Riviera, Corporate raiders take
  overs
• Materialism
• Fashion
• Positive Aspects
• Productive, Goal Oriented, Focused on
  results/outcomes
• Entrepreneurial and calculating
• Energized and motivational
• Negative Aspects
• Materialistic and self absorbed
• Short sighted
• Compulsive to achieve have more control
• Power hungry and cold blooded

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Orange Communication Strategies

• Best Source
• Ones own right thinking mind
• Successful mentors and models
• Credible professionals and gurus
• Prosperous, successful elite contacts
• Best-Fit Approach
• Appeal to competitive advantage and leverage
• Success motivations and achieving abundance
• Bigger, better, newer, faster, more popular,
  FASHIONABLE
• Citations of experts and selected authorities
• Experimental data, good science, cutting edge
• Profit, productivity, quality, results, win
• Demonstrate as best of several options
• Treat like VIP, make deals and bargains

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Green (FS) vMEME Profile

• Where seen (10 of the population)
• Greenpeace, Animal rights
• Ben and Jerrys Ice Cream Company, Body Shop
• Scandinavia, West Coast USA
• Positive Aspects
• Inclusive of others
• Consensus seeking and collaborative
• Empathic, sensitive and concerned about broader
  human issues
• Negative Aspects
• Imposes blinding group-think (all join or else)
• Fuzzy, soft
• Overlooks uniqueness
• Consensus bound
• Indecisive

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Green Communication Strategies

• Best Source
• Consensual communitarian norms
• Enlightened friend/colleague
• Outcome of participation/sharing
• Result of enlightenment
• Observation of events here and now
• Relative to situation and people at hand
• Best-Fit Approach
• Enhance belonging, sharing, harmony of groups
• Sensitive to human issues and care for others
• Expand awareness and understanding of inner self
• Symbols of equity, humanity and bonding
• Gentle language along with nature imagery
• Build trust, openness, tolerance and exploration
• Consensus decisions teamwork
• Liberation of the oppressed
• Acceptance of human weakness and foibles
• Corporate citizenship community involvement

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DAVE CLARKS TIME, THE MUSICAL AKASH Beauty
... Truth ... Love ... Freedom ... Peace ...
These are your ideals. There is not one person on
the entire Planet Earth who, in his right mind,
doesn't want these in his life. So ... where do
you go wrong? To find the solution, we must first
identify the problem. Perhaps you wonder how much
"free will" you have when you see yourself, for
example, saying and doing hurtful things that you
don't really mean. Why can't you seem to stop?
You want to, you try to, your intentions are
good. Is it habit or is it lack of understanding
that keeps you bound to the pull of destruction?
The mineral sources of energy upon your planet
are almost depleted and
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yet the two greatest sources of energy remain
almost untapped -- the sea and the sun.
Furthermore, you seem content to allow the
aggression of the weak by the strong. You seem
content to allow a great part of your world to
starve whilst for economics' sake food is left to
rot or be destroyed. You seem content to allow
the obscenity of the maimed and crippled who have
to cope with broken lives after each
confrontation of force. Your East and West have
never even made the effort to conquer the basics
necessary for people of different cultures to
exist in harmony that is, to respect your
opposite's culture -- and what is more important
-- their way of thinking. Even in your own life
your thinking is not in order. These facts do not
inspire confidence, do they?
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Yellow (GT) vMEME Profile

• Where seen (1 of the population)
• Chaos Theory
• Adizes
• Jedi Knights
• Positive Aspects
• Impacts quality and richness of life
• Information oriented
• Enjoys variety and new challenges
• Sees complexity in big and smaller picture
• Flexible and lives in lifes flows without status
  needs
• Negative Aspects
• Intolerant of others who appear incompetent
• ???

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Yellow Communication Strategies

• Best Source
• Any useful information source
• May adopt BEIGE through GREEN
• Competent, Relevant
• Merge formal sources with hunches
• Individualized explorations
• Media congruent with message
• Best-Fit Approach
• Interactive, relevant media self-accessible
• Functional lean information without fluff
• Big picture, total systems, integrations
• Connect data across fields for holistic view
• Self connecting to systems and others usefully
• Systems that produce in appropriate and
  sustainable ways

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Turquoise (HU) vMEME Profile

• Where seen (lt1 of the population)
• Gandhis pluralistic harmony
• Yogis
• Ken Wilber?
• Yoda
• Positive Aspects
• Expansive global viewpoint
• Sees many interconnects
• Complex without complications
• Holistic, experiential, broad ranging
• Negative Aspects
• Often surreal, out of touch
• Disconnected from the ordinary
• Misses some essential (mundane) details

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Turquoise Communication Strategies

• Best Source
• Experience in discovery
• Learning in communal network
• Any being in the TURQUOISE sphere
• Knowing systems across the planet
• Reawakened deep brain capacities
• Reliance on holistic consciousness
• Best-Fit Approach
• Multi-dimensional chunks of insight
• Multi-tiered consciousness
• Renewed spirituality sacrifice to whole
• Ecological interdependency and interconnections
• Macro (global) solutions to macro problems
• Community beyond nationalities or partisanship
• Survival of life on the planet

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You can never change things by
fighting the existing reality. To change
something, build a new model that makes the
existing model obsolete. R. Buckminster
Fuller
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